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Yelang Culture Tourism Development Strategy Research

Author: ChenLing
Tutor: YouXinCai
School: Jishou University
Course: Chinese minority economic
Keywords: Ancient Yelang Cultural Products Cultural Market Development Strategy
CLC: F592.7
Type: Master's thesis
Year: 2012
Downloads: 124
Quote: 0
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Abstract


In the past ten years, the sustained growth of Chinese tourist industry has beenranked first place by WTTC about one hundred and eighty-one countries in the world.As the swift growth of Chinese economy as the development of Chinese touristindustry was focused on by people, and it show that China has become a big tourismcountry. To modulate the economy structure is a realistic problem that we are faced to.On trends of the world economy development, the world economy focus is shifting toservice industry. After a long time development, the tourist industry takes an emergingsunrise and sustainable industry, which should stress distinguishing feature, formdimensions, and pay attention to the mining and protection of some famous scenic spots.Otherwise, taking the tourism as the leading head of county economic development, andhow to deeply excavate and higher altitude, broader vision the tourism which becomethe most urgent affair of local tourism.The thesis aims to the development of Huang Ye-lang tourism which holdsprofound historical culture, and present firstly some relative theory on cultural travelingresources and tourism product development, mixed together with tour resources, thedevelopment of tourism products, tourism marketing management. Meanwhile, thedevelopment of the tourism should be based on actual condition, which can researchbetter route. The second parts mainly discuss tourism resources in Huang, and dividetourism resources into two parts like material tourism resources and nonmaterialresource. Material tourism resources consist of developing and development tourismresources, nonmaterial tourism resources has the characteristics of the race and history.After ten years, a systematic way of developing Huang Ye-lang tourism resources isdisplayed.Chapter three analyzes unique concept and developing progress on Huang Ye-langtourism resources with the vertical and horizontal way. On the one hand, establishintegral guide thought and perfect their rules, on the other hand, ensure target locationand choose academic mode about Huang Ye-lang tourism.Part four and part five further elaborate the content and form of Huang Ye-langtourism, and deep exploration about the development of products and market strategywas undertaken in these two chapters.

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