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On the reform of the cultural system of the deep background, in2009October launchedthe national transforming key news websites,10key news websites into enterprises has beenbasically completed, at the same time, China’s commercial web system is relatively perfect,smooth operation, management already entered the right path, in such a full of opportunitiesand challenges big environment falls, how to adjust their operation and management system,in the news website of fierce competition in the talent showing itself, becomes suspends infront of the DB network is badly in need of solving problems.This article take the Heilongjiang province key news website DB as the research object, hasanalyzed our country news website the overall development of the situation, to reform thenecessity and existing problems; secondly mainly on the DB network operating system isthoroughly discussed, detailed description of DB network organizational structure anddepartmental responsibilities and main job contents, and points out that the present operationmanagement of management consciousness is not strong, column setting is not reasonable, theproblem of limited profitability; in view of the above problems, the use of SWOT analysismethod and relevant knowledge of DB network situation carries on the analysis, and theimproved DB network operating system, to plan a set of more suitable for DB networkdevelopment system; finally, combining with the new operating system operation protectionmeasures.
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