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With the integration of global space is also being, debris, human form whenever and wherever possible to publish and access to information, so everywhere in the network, mobile phone is multi use. The mobile phone is becoming essential to the carrier of human communication, entertainment, production, exchange, learning, the world is mobile phone. At the same time, domestic and foreign telecommunications operator voice revenue ratio gradually decreased, in the face of the new technology, new business, new services, new demands, new situation, outside the world of mobile operators are actively looking for and cultivate the voice business second growth curve.Mobile applications are compared with other application more unique advantages, along with the development of the Internet, mobile Internet has become the mobile applications and the Internet industry integration trend. American universal wireless company president Wang Wei jia pointed out:in the next twenty years, possibly even more wealth will be produced in the field of mobile internet. The traditional telecom operators should actively adapt to the changes of the times, continuous innovation and development towards the direction of the Internet and mobile internet. Telecom operators will be facing the Internet and mobile Internet era new business model, the customer demand and service mode of various new challenges, how to adapt to the new environment has become a major issue of operators and other mobile services related enterprises.This paper takes China Mobile as the object of study, based on the domestic and foreign relevant theories and research, in-depth analysis of the history, current situation and trend of Internet, which made China Mobile face the challenge of the new era. At the same time, a detailed analysis of the major problems of China Mobile’s own, finally proposed the corresponding solution to. Including four network collaborative development, standardize the process system, enhance the network capacity and other related policies of some of the. The purpose is to maintain the share in the fierce competition in the Internet, and to realize the leap again.Any enterprises also should pay attention to the influence of Internet development new situation for the company, through the analysis of this paper, all walks of life should also understand some trends of some Internet through this paper, to provide some ideas for formulating strategy and marketing policy of the enterprise.
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