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"To channel the world", into the full-service3G era, the major operators pay moreattention to the construction of channels, the rural market has increasingly become themajor operators compete for one of the important markets, building rural market has acomparative advantage marketing channels is the key operators to expand rural marketmeans.This paper summarizes the analysis of the telecommunications industry, thecomposition and characteristics of marketing channels, by comparing the three telecomoperators Fangchenggang local marketing channels in rural differences, summed up thechannels of Fangchenggang turnkey telecommunications in rural areas the problemsraised in rural turnkey construction of the overall channel strategy. SWOT tool for usein rural areas Fangchenggang telecom market analysis, summarize the advantages anddisadvantages of their own existence, then presents Fangchenggang turnkeytelecommunications channel channel construction in rural areas the general idea isproposed to build a turnkey channels, relying on the construction of rural-based,collaborative physical channels, electronic channels and social distribution channels,build a comprehensive system of seamless channel coverage ideas, and turnkey stagechannel construction in rural areas of specific practices.
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