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Study on the Customer Participate in Service Innovation

Author: CaiXiao
Tutor: WangBaoHeng
School: Xiamen University
Course: Tourism Management
Keywords: passive participation service innovation relationship model
CLC: F719
Type: Master's thesis
Year: 2013
Downloads: 61
Quote: 0
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Abstract


With advances in technology and economic development, the proportion of services in the economy is increasing. The development of modern service industry is essentially derived from social progress, economic development and other needs which are specialized division of labor. Its essence is to achieve the modernization of services. Facing with fierce competition and challenges, companies are required with innovative quality, so as to ensure their products have competitive enough. Comparing with other industries, one of the remarkable service innovation features is customer participation. Therefore, the paper could help service enterprises to make use of customer resources to enhance innovation capability by studying the relationship between customer participation and service innovation. Thereby, the competitiveness of the service sector will be enhanced. For the rapid development of the service industry, it has a long-term significance.Many scholars had positive discussion in the relationship between customer participation and service innovation, but few scholars discussed deeply in the perspective of product life cycle. Therefore, the paper based on the research background, literature review and the deficiencies in existing studies to study in the way of literature analysis, logical deduction, surveys and other methods to tease out the relevant information. Relevant concepts were defined in the new way, such as customer participation and service innovation and the paper sum up the relationship between customer participation and service innovation. On this basis, the paper explores the problems and draw relevant conclusions:1, on the basis of their predecessors, author re-do the definition of customer participation and service innovation from the angle of product life cycle.2, the paper proposed two major relationships between customer participation and service innovation are active and passive relationship.3, the paper proposed theorctical model of relations, namely customer passive participation in service innovation relational model. The innovation of paper is proposed the relational model of customer passive participation in service innovation in the perspective of the product life cycle. The study provides new ideas and strategies for service industries innovating.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
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