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The Development Strategy of Personal Finance Business

Author: YuYaLi
Tutor: WeiXiaoQin
School: Ocean University of China
Course: Business Administration
Keywords: the Bank of China personal financial business DevelopmentStrategy
CLC: F832.2
Type: Master's thesis
Year: 2013
Downloads: 20
Quote: 0
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Personal financial business is the pillar business of modern commercial banks. Along with the increase of personal wealth and personal financial demand, it appears huge market space and business opportunities in personal financial business, personal financial business become the focus of banking competition. As one of the four state-owned commercial banks, the Bank of China has brand reputation, and its integrated operation network widespread the country with large and stable customer resources, these advantages makes its personal financial business get a substantial development in recent years.On the base of the concrete practice of personal financial business of the bank of China**branch, the paper first analyzes the conditions and great significant of personal financial business exist. Then, elaborate the concept of personal financial business of commercial banks and features. Then in-depth analyzes the enterprise management theories, including the evolution of strategic management and customer relationship management connotation.On the base of the status quo about personal financial business of the bank of China**branch, this paper analyzes the market competitiveness from the market, channel, product, marketing strategies, etc. And analyzes the strengths, weaknesses, opportunities and threats by SWOT in detail when the Bank of China**branch carries out personal financial business. And on this basis, this paper raise the personal financial business development strategies the Bank of China**branch, which is customer-focused, market-oriented to build competitiveness of the core personal financial services. Finally, develop specific implementation of personal financial business strategy in sub-business lines.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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