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The path of ascension of Changsha international business of Bank

Author: LiZuo
Tutor: DengChao
School: Central South University
Course: Business Administration
Keywords: Bank of Changsha International business SWOT analysis Development path
CLC: F832.2
Type: Master's thesis
Year: 2012
Downloads: 25
Quote: 0
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Abstract

At present, more and more foreign banks are entering China, and the international business has become a focus of competition between the Chinese banks and the foreign banks. Bank of Chang Sha (BCS) has obvious local currency advantages and foreign currency disadvantages. Therefore, accelerating the pace of international business development of BCS is the only way to conform to the development trend, meet the reform, and take the internationalization management strategy. But there are still many problems and defects during BCS engaging in international business in current. Therefore, how to enhance the international business service ability has a comprehensive and far-reaching influence to the management and future of BCS.This paper briefly reviews the development of international business research, based on the related theories, from the Department of international business, international business overview of international business philosophy, products and international business characteristics analysis of four aspects of BCS international business development status, and then from the management side of the main body, management of the operation and management of the team from three major aspects summarized the BCS international business process problems。Then this paper analyzes the internal environment and the external environment of BCS for international business and summarizes the advantages and the disadvantages of the international business of BCS. The advantages are:brand image, capital strength, core clients and mechanism innovation, and the disadvantage are:the lack of a clear development strategy, the high-end customer marketing capability is not strong, service function, a number of professional talents shortage the skills of the employees, such as single, the opportunity lies in economic globalization, financial integration, the domestic economic situation to good, the foreign exchange management barrier is eliminated stage by stage, the threat that the world trade and the increasing uncertainty, competition intensifies, the Multi-National Corporation of internal operation of foreign exchange funds, increase in the number of natural disasters, the foreign trade policy of friction.According to the problems in the international business of BCS, this paper puts forward the BCS international business development and promotion paths as following:1) they should combine the household and the putout, make the hierarchical structures of the foreign currency integration framework;2) they should deepen customer manager system and foreign exchange products manager system, implementation the relationship marketing progressively;3) they should mine customer needs and accelerate foreign product innovation;4) they should implement people-oriented management and promote employee’s satisfaction.

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