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The public offering fund originated in the United Kingdom, the United Statesdeveloped and strengthened. In1868, the first investment fund "foreign and colonial government trust" was born in britain. In1921, the United States of America mutual fund bud appeared. At present, the United States has become the world’s development fund public offering the most mature countries.The public offering of the fund in China’s development time is only fifteen years. As China’s securities market gradually grow and mature, the public offering fund mainstay, rapidly growing market from the stock market of small supporting role. However, we also see, along with the international economic situation is complex and changeable, especially after the financial crisis, domestic stock market in the winter, the public offering of the fund will encounter in the process of growing losses. Not only that, private equity, trust, bank financial products development, make the public offering of the fund faces serious competition environment.This paper first makes a theoretical review of public offering fund related concept, after comparing the development course and the development characteristics of the United States, Britain, Japan and other countries of the fund market, and the more mature market advanced experience summary. From the current situation and characteristics of the development process, China’s public offering of the fund industry of China, analysis of the current public offering of the fund industry in the external environment and internal management in two aspects, including the legal system, supervision, investor education, product innovation, marketing channels and the brain drain etc.Finally, combined with the June1,2013the formal implementation of the "people’s Republic of China Securities Investment Fund Law", for the interpretation of the part of the new deal, then according to the discussion above, put forward the development of our country at the present stage, the public offering of the fund industry’s suggestions, for the government’s macro policy making, public offering fund company micro management has a certain reference effect of.
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