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Optimization Study of a Insurance Company Ningxia Branch’s Business Structure

Author: SunZuo
Tutor: LiuShuangPing
School: Ningxia University
Course: Business Administration
Keywords: life insurance company business structure optimization
CLC: F842.3
Type: Master's thesis
Year: 2014
Downloads: 2
Quote: 0
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A insurance company Ningxia branch, as a veteran of state-owned life insurance company, has been the largest market coverage and the most competitive life insurance companies of Ningxia province, after decades of development. According to the data released by China Insurance Regulatory Commission, by the end of2013, the number of insurance branch has increased from83to126and the premium income has risen to12.71billion yuan at the end of2013from4.27billion yuan at the end of2004, growing by2.98-fold. But in recent years, the company pays too much attention to the scale expansion, leading to the phenomenon of imbalance in the structure of life insurance business has become increasingly prominent, and this will lead to the insurance company operating losses and increase the operating risk. At the same time, because of the market environment, the channel is limited, the evaluation index and business skills and other factors make the business structure adjustment faces a lot of difficulties. This paper starts with the basic theory of life insurance business structure study, comprehensive summary of the historical changes, present situation and characteristics of business structure in A insurance company Ningxia branch, in-depth analysis of the existing problems, causes and potential risks, trying to research the optimization and suggestions of business structure from different levels.

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Insurance organizations
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