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In this paper, the current reference and combing region with inferior tourist resources related theoretical studies, based on the current situation of tourism resources in Jilin Province were analyzed exploratory Jilin Tourism proposed non-optimal range of areas, based on this analysis non-optimal tourism district resources, occurrence status, socio-economic conditions, market conditions and environmental conditions, etc., and extract the different tourist type of non-optimal areas. This paper discusses in depth the phenomenon and the Shenzhen Tourism Jiaozuo successful development experience, the purpose is non-optimal tourism resources in Jilin Province Development District to provide reference and comparison, at the same time, for the non-optimal areas Jilin Tourism launched a series of discussion and research aimed at non-optimal tourism resources in Jilin Province Development District to provide some reference in the recommendations. Thesis is divided into five parts. The first chapter is an introduction, discusses the tourist area of ??non-optimal research background, significance, research review, research content and technology roadmap; second chapter discusses the region with inferior tourist resources related theory and case studies analysis, mainly from non-optimal tourism district definition of the concept, properties and characteristics of the theoretical basis and development of the concept, dynamic mechanisms and analyze several aspects of development case studies; Chapter tourism resources in Jilin Province based on the census data, a detailed analysis prefectural-level city in Jilin tourism resources quantity, quality, reserves, abundance and other conditions, and thus scientifically divided region with inferior tourist resources in Jilin Province, and for the non-priority areas of Analysis; fourth chapter analyzes the Jilin non-optimal region tourism development and opportunities facing the problems, and then discusses the non-optimal areas Jilin Tourism influencing factors and optimization mechanism, and then for different types of non-priority areas put forward the corresponding development model and development strategy, the final From the perspective of tourism marketing tourism resources in Jilin Province non-optimal tourism district development ideas; chapter summarizing the main contents of the above chapters and presents some research conclusions, the paper's main conclusions are: (1) Jilin Tourism non-optimal areas (mainly based on administrative-level partitioning), including White City, Songyuan City, Siping, Liaoyuan City and Tonghua City. (2) based on census data tourism resources in Jilin Province, carried out on non-priority area density of tourism resources, tourism resources in abundance, tourism resources and tourism resources, quality and other reserves in-depth analysis, the corresponding development strategies and marketing programs. (3) Siping, Liaoyuan City, Songyuan City, and demand-driven tourism resources for the non-priority areas; Tonghua City, White City, and tourism resources for the community-driven non-priority areas.
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