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The Design and Implementation of Banking Personal Customer Relationship Management System

Author: GaoYaJuan
Tutor: HuangZuo
School: Suzhou University
Course: Computer technology
Keywords: Customer relationship management system . NET C # Data Mining
CLC: TP311.52
Type: Master's thesis
Year: 2011
Downloads: 84
Quote: 0
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Abstract


Customer relationship management is a \Analytical customer relationship management system using a variety of technical means to analyze the customers find value from information and support for enterprises to develop a variety of activities to maintain customer relationships . Customer Relationship Management has a wide range of applications in all aspects , and there are broad prospects for application in the bank personal management business . This paper is the contents of bank personal customer relationship management system , in-depth research , the specific content shown below . On the basis of in-depth research study of traditional customer relationship management systems , as well as the specific business needs of banks , bank personal customer relationship management system to conduct a detailed needs analysis . Analysis in specific modules to be broken down , and a detailed description of each module workflow through functional analysis and business process diagrams . Specific design ideas and functional processes on the basis of needs analysis , bank personal customer relationship management system 's function module and the system selected . NET as the system architecture , SQL2005 as the database memory in C # as a development language , bank personal customer relations management system development . Finally, the use of data mining inside clustering and association rules algorithm for data mining and analysis on the relationship between the bank personal customer relationship management system inside the classification of the types of customers and personal banking . Validation by the system on-line bank personal customer relationship management system can effectively improve the bank quick personal business management , system analysis at the same time can develop a variety of activities , so that banks are better able to maintain long-term stable relationship between banks and their customers .

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