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After the reform and opening up , China 's periodical industry usher in a new round of development , after the product formation , the formation of industry growth stage and industry . The last two years, the Chinese periodical industry has faced many difficulties , such as ideology Management tightening , changes in the media consumption habits of new media and new technology lead readers , numerous aspects of the industry chain weakness , a rapid increase in the cost of competition , at the same time , must community resources and capabilities of most journals are not improved , extensive management , scarcity of human resources , low efficiency , more unfavorable , when the face of changes in the external environment , the organization is difficult to deal with . \Since the founding of the \Review journal course , can be seen , the magazine peak of publications targeted period trough just vague position , erratic periods . Thus, the premise of the new market environment and internal resources change , the research is very important to the strategic positioning of the magazine of the South Wind . In this paper, based on the framework of the strategic management theory , combined with a large number of first-hand data , information on the use of management science research tools macroeconomic environment facing Nanfengchuang magazine , their own ability and resources to conduct research under the premise of the study in the macro environment and industry environment , the proposed South Wind magazine 's unique resources is a huge subscriber base , core competencies , \Combined with similar periodicals development strategy based on the paper argues that the South Wind magazine should be published in the magazine positioning of a single product covers periodical publishing , book publishing, information services , activities , organizations, business media group .
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