|
Practice has proved a successful agricultural Exhibition promote the agricultural economic prosperity and urban and rural economic and social development , the effect is very significant economic boosters can become a venue . However, compared with developed countries or regions agricultural exhibition , China Agricultural Exhibition started late , also significantly less than the theoretical research and practical experience , the agricultural exhibition exhibition level is not high , play a very limited function . Therefore, how to run agricultural exhibition , give full play to the effect of agricultural exhibition , is a problem worthy of in-depth study . In this paper expounded the theory of domestic and international MICE research literature and agriculture Exhibition on the basis of analysis of the development of Fujian Agricultural Exhibition that its mainly the low utilization rate of the venue , organizational models lag , lack of professional exhibition personnel , exhibition work in place , urban infrastructure needs to be perfect and other issues . Fujian Agricultural Exhibition brands Zhangzhou Cross-Strait Flower Expo , for example , the analysis of agriculture the Exhibition Zhangzhou urban and rural development , agriculture , ports , to Taiwan three regional advantage, improve the facilities of the pavilion , a strong industrial foundation , professional MICE operation , emphasis on the campaign trail , the exhibition is rich in the form of flower expo reasons for the success , on this basis, to propose the agricultural Exhibition sustainable development strategy : to establish a brand concept , the effective integration of resources , and to provide quality services to meet customer needs , innovation , brand management ; through the operation of the market ; advanced organizational model will raise will . Finally, of Fujian Agricultural Exhibition future development put forward a few suggestions : ( 1 ) strengthen the government's guidance and service functions ; ( 2 ) to play a the coordinated management role of the Exhibition Industry Association ; ( 3 ) to establish a state-of-the-art exhibition hall management system ; ( 4) the establishment of a scientific and reasonable the exhibition evaluation system ; ( 5) deal with the relationship between competition and cooperation .
|