Dissertation > Excellent graduate degree dissertation topics show

Design and Implementation of the Customer Management System in NeuSoft E-Sales

Author: ZhangMuZhen
Tutor: LuChaoXia
School: Northeastern University
Course: Applied Computer Technology
Keywords: Customer Management Customer Segmentation Customer Value Analysis Cluster Analysis
CLC: TP311.52
Type: Master's thesis
Year: 2009
Downloads: 28
Quote: 0
Read: Download Dissertation

Abstract


Based on the practical requirements of customer management of Neusoft E-Sales (Sale Management System) and the customer-centered principle, this thesis discusses how to measure customer value and improve customer profitability so as to maximize customer long-term value, thereby a customer management sub-system of Neusoft E-Sales is designed and implemented.Integrating such web development technology as AJAX, XLoadTree and JFreeChart, the UniEAP solution based on J2EE framework is adopted in this thesis, and a customer management model is established, including customer acquisition, customer data collection, customer segmentation and customer value analysis. Three major problems are tackled, including customer information management, customer segmentation and customer value analysis. Firstly, the customer property is enriched, and the availability of customer information is improved through customer combination and customer confirmation, both of which are intended to avoid customer excessiveness. Secondly, the differentiated management of customers is achieved through multi-dimensional customer segmentation according to customer characteristics. Finally, the cluster analysis method, one of the data mining methods, is adopted so as to conduct customer value analysis and build up the pyramid of customer value.By customer segmentation and customer value analysis, the 20% high-profitability customers of all is targeted by the customer management system in order to create higher customer value; and the 30% non-profitability customers of all is also targeted so that the initiate customer churn is conducted for the sake of reducing cost, thus the ultimate aim of increasing customer profitability, creating higher customer value, and maximizing customer long-term value, is achieved.

Related Dissertations

  1. Comprehensive Quality Assessment of College Students,G645.5
  2. Studieson Effects of Soybean Species on Yuba and Initial Establishment of Quality Evalution System for Yuba,TS214.2
  3. Research on the Soil Environmental Function Zoning,X321
  4. Comparison of Gene Expression Data Cluster Methods and Gene Network Construction for Phytophthora Sojae Genes,S435.651
  5. Improved Mathematical Model of Spatial Information Processing Based on Fuzzy Technology,O159
  6. Based embedded software fault-tolerant data flow anomaly detection,TP368.1
  7. Waste Road density points seismic signal automatic identification and picking first method,P631.4
  8. Study on Fuzzy Knowledge Representation and Fuzzy Inference,O159
  9. Studies on Genetic Diversiy of Germplasm Resources in Genus Paulownia by ISSR Marker,S792.43
  10. Analyse Genetic Relationship and Diversity of the Different Geographic Liriodendron by ISSR ZHAN Zhiyong,S792.21
  11. Research on Difference of Country Economic Growth in the Case of Xingtai,F127
  12. The Design and Implementation of PGIS on Intelligent Mobile Terminal,TN929.53
  13. Development of EST-SSR Primers and Application in Analysis of Genetic Realtionships in Tree Peony,S685.11
  14. The Analysis on Prewarning System of Losing Senior Customers in Shanghai Mobile Based on Data Mining,TN929.5
  15. The Improvement on the Fuzzy C-means Algorithm,TP311.13
  16. JAVA-based client management system design and implementation,TP311.52
  17. Credit scoring model based on the collection of social security management system design,TP311.13
  18. The Analysis of Telecom Client’s Consuming Behavior Based on OLAP and Data Mining,TP311.13
  19. Power Market Marketing-Oriented OLAP & Data Mining Technology Research and Application,TP311.13
  20. Research of Intrusion Detection Model Based on Date Mining,TP393.08
  21. Design of the Library Individualized Information Service System,G252

CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
© 2012 www.DissertationTopic.Net  Mobile