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The Design and Implementation of the Core Module of CRM System Based on Data Analysis

Author: WeiXiaoLi
Tutor: ZhangHuaZhong
School: Shandong University
Course: Software Engineering
Keywords: crm service management short message service data analysis
CLC: TP311.52
Type: Master's thesis
Year: 2009
Downloads: 59
Quote: 2
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In recent years, with the development of computer technology and Internet, small and medium-sized enterprises face more pressure of competition and development opportunities. Most of them do not conduct customer management, or they use manual for the customer management without modern management methods. This kind of situation has influenced the development of enterprises. It is a necessary means to record, manage and analyse customer’s infomation using computers and CRM system. This paper analyzes the requirement of the small and medium-sized enterprises, designs and implements the CRM system for them, providing a CRM system solution integrating customer management, customer caring and service management.This paper firstly analyses the present situation of small and medium-sized enterprises, develops requirements for the four nucleus modules in the CRM system, and designs the software architecture. This paper also teaches the enterprises the importance of the customer management. Using CRM system, the development of enterprises can be quickened.This paper mainly introduces the features of small and medium-sized enterprises, the requirement of CRM, analyses the problem in CRM. Then bands the computer information technology and the leading customer managing theory together to describe the system’s design, and design the database and data structure. The system assists the decision by classifing the customers and calculating the customers’ creditworthiness and drain and so on.In the end, the paper takes a series of tests, and correct the error. The system basically satisfies the target of the small and medium-sized enterprises CRM system, and achieves good results.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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