Dissertation > Excellent graduate degree dissertation topics show

The Design and Implementation of the Core Module of CRM System Based on Data Analysis

Author: WeiXiaoLi
Tutor: ZhangHuaZhong
School: Shandong University
Course: Software Engineering
Keywords: crm service management short message service data analysis
CLC: TP311.52
Type: Master's thesis
Year: 2009
Downloads: 59
Quote: 2
Read: Download Dissertation

Abstract


In recent years, with the development of computer technology and Internet, small and medium-sized enterprises face more pressure of competition and development opportunities. Most of them do not conduct customer management, or they use manual for the customer management without modern management methods. This kind of situation has influenced the development of enterprises. It is a necessary means to record, manage and analyse customer’s infomation using computers and CRM system. This paper analyzes the requirement of the small and medium-sized enterprises, designs and implements the CRM system for them, providing a CRM system solution integrating customer management, customer caring and service management.This paper firstly analyses the present situation of small and medium-sized enterprises, develops requirements for the four nucleus modules in the CRM system, and designs the software architecture. This paper also teaches the enterprises the importance of the customer management. Using CRM system, the development of enterprises can be quickened.This paper mainly introduces the features of small and medium-sized enterprises, the requirement of CRM, analyses the problem in CRM. Then bands the computer information technology and the leading customer managing theory together to describe the system’s design, and design the database and data structure. The system assists the decision by classifing the customers and calculating the customers’ creditworthiness and drain and so on.In the end, the paper takes a series of tests, and correct the error. The system basically satisfies the target of the small and medium-sized enterprises CRM system, and achieves good results.

Related Dissertations

  1. Research on Wireless Monitoring System of Nuclear Waste Temporary Storage Radiation Field,TL751
  2. Ten Year’s Data Analysis on the Patients Who Died in Cardiology Department of Our Hospital,R54
  3. Guangzhou Petrochemical Research IT Service Management,F426.72
  4. Design and Implementation of customer relationship management system based on Web,TP311.52
  5. Research on Network Anomaly Detection Based on Projection Pursuit Regression,TP393.08
  6. The steel enterprises Laboratory report data analysis system,TP311.52
  7. Design and Data Analysis on Dam Safety Monitoring System,TV698.1
  8. University ITSM Process Design Based on ITIL v3,G647
  9. WTB and MVB protocol data analysis software design,TN915.04
  10. Study on Convention Service and Management of Star-rated Hotels in Chengdu,F719
  11. CDC healthy management system and its data analysis,TP315
  12. Pipeline detector positioning method of inertial navigation,TN966
  13. Magnetic flux leakage is detected within the image recognition technology research,TP391.41
  14. Eye -tracking system design and implementation,TP391.41
  15. PTC starter integrated parameter test methods Research and Implementation,TH87
  16. Research and application of data mining in the chain restaurant industry,TP311.13
  17. Design and research -based the Cigarette Factory MES data acquisition monitoring system,TP274.2
  18. Application of Risk Management on R&D Project in Home Appliance Manufactruring,F426.6
  19. Short-term Urban Traffic Forecasting Based on Multi-kernel SVM Model,U491.14
  20. Measure and Analyse on Thermal on Thermal Field of Asphalt Pavement,U416.217
  21. CCB Sichuan SMS platform to optimize the design and implementation of data warehouse,TP311.13

CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
© 2012 www.DissertationTopic.Net  Mobile