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Industrial and Commercial Bank of China Branch of Yanbian State Investor Relations Research
Author: LiXiaoFan
Tutor: LiChangNan
School: Yanbian University
Course: Chinese minority economic
Keywords: Investor Relations Market image Banking Services Credit risk
CLC: F832.2
Type: Master's thesis
Year: 2009
Downloads: 43
Quote: 0
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Abstract
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Investor relations work of the Industrial and Commercial Bank of China is of great significance. ICBC to become blue chips on the capital markets, investor relations work must be done. Investor relations work in the Industrial and Commercial Bank of China has an important position, it should be an important part of the development strategy of the Industrial and Commercial Bank, Industrial and Commercial Bank long-term, sustainable strategic behavior is an important content of the Industrial and Commercial Bank Corporate Governance. ICBC only obtained interests balanced and harmonious relationship between investor relations, employee relations, customer relations, public relations, government relations, in order to achieve sustainable development. One-way communication, good investor relations, investor relations is not just for investors should be a two-way communication channel. Both companies to market information, market information as well as feedback to the senior management of the company, its understanding of the market for the company's views. Therefore, the two-way communication mechanism to better functioning of the investor relations management. In July 2003, the People's Bank of China promulgated the \\To better carry out the intermediary business, is particularly important for the bank's branding. Therefore, the Industrial and Commercial Bank to carry out the pros and cons of financial services for the Industrial and Commercial Bank of investor relations management. An important business for more for ICBC credit risk management a direct impact on the the ICBC brand position in the minds of investors, therefore, investor relations management is not just the Industrial and Commercial Bank, subordinate branches sub-branch head office should do assignments to complete the various tasks of the head office of the plan at the same time, the obligation to do their own branches of branches, and better management of the business has been carried out, the Industrial and Commercial Bank of China's brand image in the minds of investors to get better trust so investors more confidence in the Industrial and Commercial Bank, in order to better do better service for the Industrial and Commercial Bank of investor relations management. The ICBC Yanbianzhou Branch for two businesses to carry out and implement all aspects of the deficiencies, and make the Industrial and Commercial Bank of Yanbian branch of the head office management of investor relations and make due contributions, then, for the conduct of the intermediary business and the implementation of the Industrial and Commercial Bank of Yanbian Branch modest improvement business, to do better for the Industrial and Commercial Bank of investor relations management services. ICBC to do investor relations work, need to understand not only the investors, innovative and rich means of communication, to establish two-way communication mechanism, but also attach importance to the establishment of market image, it is necessary to do front-end business branches in the capital markets to establish good image, increase the investment enthusiasm of small investors and the firm its investment confidence, add up, increase market share, and thus more profit.
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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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