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The Extended Research on Personal Financial Business of Lanzhou Branch of Bank of Communiciation

Author: ZhouXiaoRong
Tutor: YangYongHui
School: Xi'an University of Technology
Course: Business Administration
Keywords: Personal Financial Services Commercial bank Lanzhou Branch of Bank of Financial products
CLC: F832.2
Type: Master's thesis
Year: 2009
Downloads: 164
Quote: 1
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Abstract


With the high-speed development of the social economy in China in recent years, the income level of the residents and the growing awareness of personal finance, and various financial forms such as insurance agency, funds, bonds, and other personal finance business gradually known. Personal Financial Services as a new profit growth point of the commercial banks, the marketing work has just started, expect and demand preferences do not know enough about the consumer behavior of existing customers and potential customers, a higher degree of product homogeneity, and keep up with professional level , there are many deficiencies. Therefore, how to strengthen their own shortcomings, enhance the capacity of intermediary business, in order to compete against foreign banks and domestic banks and many commercial banks urgent need to study the subject. In this background, starting from the theoretical basis of the bank's Personal Financial Services, revealed through the analysis of the status quo of the domestic and foreign banks Personal Financial Services, bank personal finance business development in China, problems and their causes, and SWOT analysis method opportunities in the external environment of the Lanzhou Branch of Bank of Communications, threats and internal resources advantages and disadvantages analysis, grasp the personal finance business of the bank to carry out all-round. Next, using the theory of market segmentation, portfolio theory, and bank marketing theory, combined with the Lanzhou Branch of Bank of the status quo of the personal finance market and the Bank of Lanzhou Branch of Personal Financial Services, to carry out the situation on the proposed expansion of the Personal Financial Services Bank solutions. The paper is divided into the following six parts: the first part of this research, ideas and research contents; Personal Financial Services Research of the second part of the commercial banks and theoretical basis; Part III Personal Financial Services, and foreign commercial banks comparison; Part IV of the SWOT analysis method, threats and internal resources, strengths, weaknesses, opportunities in the external environment of the Lanzhou Branch of Bank of Communications,. The fifth part of this paper from the Bank to the necessity and feasibility of the Lanzhou Branch of the personal finance business expansion. The sixth part of the article from the determination of market segmentation, target market, and business process reengineering angle of Personal Financial Services, Bank of Lanzhou Branch expansion path studies and proposed the idea to the Bank of the personal finance business development and method. 's Rapid economic development and the improvement of living standards of the people, by more and more concerned about the financial behavior of residents. Lanzhou, Gansu's capital city and the northwest economic and trade development center cities, research Lanzhou resident financial situation is undoubtedly representative. In this paper, the analysis of the Personal Financial Services, Bank of Lanzhou Branch of hope to understand the commercial banks Lanzhou and even the northwest city dwellers financial situation a certain reference value for bank wealth management business in China started late, there are still many deficiencies, such as financial management The lack of individual differences, a lack of publicity, and weak financial awareness of residents proposed solutions, launched a new personal finance product for commercial banks and develop the right marketing strategy can provide the scientific basis upon which to draw.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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