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Study on Export Competitiveness of Small Commodities in Yiwu Zhejiang

Author: YeQingPeng
Tutor: OuYangYouWang
School: Nanchang University
Course: World economy
Keywords: Yiwu Zhejiang Small Commodity export competitiveness
CLC: F752.62
Type: Master's thesis
Year: 2009
Downloads: 247
Quote: 1
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Abstract


After Reform and Opening Up, Yiwu City opened markets to the public in 1982, has determined and insisted developing economy with trade strategy till today. It’s an especial road for Yiwu to develop business before developing industry. The Yiwu Small-Commodities Market’s development path is "selling conmmodities from whole-Contry" to "selling conmmodities from global", it is proved that the strategy is right and it achieved tremendous success. With the Yiwu International Trade City I, II and III stage markets have opened, Yiwu Small-Commodities Market have 4 million square meters of business area, with 16 major categories of about 1.7 million kinds of goods, whose influence at home and abroad has been strengthened. In the background of world economic integration, the Yiwu Small Commodity should play a more important role to bring Yiwu more developing chance.Firstly in this paper, it sorts through the export competitiveness of the basis of theoretical and research overview, and then reviews and analyzed the status of expot of the Small Commodity in Yiwu Zhejiang. Now it refers to the methods of judging the export competitiveness both domestic and foreign, then conduct national and international comparison on competitiveness index in using historical statistical data of the Yiwu Small Commodity. And then the paper uses the method of principal component analysis to rank the cities with export competitiveness. Finally the paper refers to Porter’s "Diamond model" to analyze the competitiveness of small commodities in five aspects, including production factors, demand factors, related and supporting industries, business strategy and organizational structure, the government and opportunities.Through the above analysis, we can see Yiwu Small Commodity have relatively competitiveness, but there are also have problems ang shortcomings, such as total export is small, backword of brand-building and so on. Finally, the paper gives some countermeasures and suggestions to promote the competitiveness of Yiwu Small Commodity.

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CLC: > Economic > Trade and Economic > States foreign trade > China's foreign trade > Import and Export Trade Overview > Export trade
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