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An Empirical Study of Tourism Economic Development for Hangzhou West Lake Scenic Area

Author: ZhangZu
Tutor: XuWeiXiang
School: Zhejiang University of Technology
Course: MBA
Keywords: Tourism Economy West Lake Scenic Area State-owned Economy Native Economy
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 164
Quote: 3
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Abstract


In the past three decades since the adoption of the reform and opening-up policy, China’s tourism industry has developed rapidly. The sum of International tourist arrivals increased from 3.5 million in 1980 to 54.72 million in 2007, jumped from thirty-eighth to fourth country of destination in world tourism rankings. Hangzhou West Lake Scenic Area, has beautiful natural scenery and profound cultural accumulation, However, the tourism economic development did not make good use of its natural and cultural advantages, the state-owned tourism economic entities did not quite put up the competitive power, and native tourism economic entities didn’t cooperate to advantages of industrial clusters.This essay consists of five parts, the introduction, the West Lake Scenic Area tourist economic analysis, the West Lake Scenic Area of state-owned tourism economy SWOT analysis, the West Lake Scenic Area native tourism economic SWOT analysis and conclusions, recommendations and expectations.The basic situation of the West Lake Scenic Area and tourist economy-related data are analyzed in the second part, especially focus on comparing West Lake Scenic Area tourism incomes from 2005 to 2008.The third part of the essay analyses development of state-owned tourism economy in SWOT, and the problems of state-owned tourism economic presence which is the traditional tourist scenic spots being out of favor, business model hanging behind, and the lack of unified guidance.The forth part gives the native tourism development a SWOT analysis.These issues include a lack of accurate positioning, the singleness of competitive means, limit of business places, and the low cultural quality of proprietors.The fifth part expounds the research conclusions base on SWOT analysis of the state-owned tourism economy and the development of native tourism economy, proposes three suggestions of opening brand tourism products, upgrading management services, establishing a sweeping effect of management.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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