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Self-driving tour, has been popularized in a foreign country, for our country, self-driving tour also belong to the embryonic stage, although self-driving tour in China is still an emerging affairs, but with the rapid development of China's economy, the rapid growth of the income of the people and the people's living level, lifestyle changes, at this stage, self-driving tour in China has become a way to travel a can not be ignored. Self-driving tour not long in our country, not for self-driving tour of the research, and the predecessors of Drive Travel Research, the focus mainly lies in the economic developed cities. At this stage, the number of small and medium-sized cities in China, a huge number of population, the rapid growth of private car penetration, self-driving travel demand is increasing, thus the small and medium-sized cities driving tour contains a huge economic potential, coupled with the travel consumer consumer behavior research, has always been more practical significance and challenging field of small and medium-sized cities, self-driving tourists consumer behavior research, it is very meaningful. In view of the small and medium-sized cities self-driving tourists importance of the study of consumer behavior and predecessors to the lack of research, this paper draws on the results of previous studies, as well as the author of the self-driving tour of Chuxiong consumers questionnaires and in-depth interviews, an overview of the self-driving tourists consumer behavior, explain the concept to explore the background of China's current tourism consumption characteristics, trends, and our self-driving at this stage to carry out the background conditions, on this basis, Chuxiong, Yunnan The example case studies, summarized Chuxiong law of self-driving tour of consumer behavior, self-driving tour of small and medium-sized cities in consumer behavior law derived from research done by comparison with the older generation. Based on this idea, this article is divided into five parts: The first chapter is an introduction to introduce domestic and foreign consumption of domestic and international tourism research status, as well as the significance of the topic of this article and purpose as well as the concepts involved in the self-driving tour Research elaboration. The second chapter from the background of China's tourism consumption and our self-driving tour to carry out background are discussed; Chapter Chuxiong, Yunnan self-driving tour of consumers, for example, self-driving tour of Chuxiong consumers Demographics characteristics, travel purpose, destination of choice, access to information, tour after evaluation of several in-depth analysis, Chuxiong City early last summarized self-drive tourism law of consumer behavior. Chapter summarized Chuxiong self-driving travel consumer behavior rules predecessors came to the big city self-driving tour both the laws of consumer behavior compared further summed up the law of self-driving tour of small and medium-sized cities in consumer behavior . Chapter, this article concluded, according to the conclusions made reflection to identify the lack of this study and further research direction.
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