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Study on the Development Strategies of the Tourism Destination in Jiangxi Province in View of the Tourists’ Motivation

Author: LiuZhongPing
Tutor: ChenYouHua
School: Nanchang University
Course: Business Administration
Keywords: Tourism motivation Tourism demand Tourism destination Development strategy
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 158
Quote: 0
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Abstract


Jiangxi has the rich tourism resources and the good geographical superiority. However, it is disproportional that the tourism of Jiangxi is in the backwardness place and also has a small proportion in the country. This article takes Jing Gang Mountain as an example. Exploring the development strategies of the tourism destination and trying to find out some realistic new ideas and scientific, reasonable, forward-looking development strategies, this article starts with analyzing and grasping the tourists’ motivation and demand.The author proposed the adoptable development strategies of the tourism development of Jiang Gang Mountain through the investigation of the tourists’ tour motivation, demand and satisfaction, together with the present situation of the tourism development of Jiang Gang Mountain. Firstly, we should explore the tourism resources which not only can meet the tourists’ demand but also can reveal the local features, developing and making the distinctive tour forms and tour products. While making the sightseeing tourism strong and further developing the red tourism, we should exert ourselves to develop the green vacation leisure tourism, cultivate the culture tourism, further develop the forest eco-tourism, popularize the sightseeing agriculture tourism and develop the theme park tourism appropriately. Secondly, we should carry on the strategy which develops the tourism resources of Jiang Gang Mountain widely including everywhere in the mountain and scenic pots, agriculture, forest, fishing, hunting, both developing the red tourism and the green tourism. Finally, according to the requirement that we develop the basic necessities of life together in the tourism industry, in order to make the tourism of Jing Gang Mountain stronger we should speed up the construction of traveling service facilities, improve the function of traveling service, and enhance the service consciousness of the practitioners.The development tendency of Jiangxi is to be a strong agriculture and tourism support for the surrounding provinces and cities. Jing Gang Mountain is a typical representative for the image of Jiangxi which is "the red cradle, the green homeland". To a large extent, the adoptable development strategy of Jing Gang Mountain can be as the reference to the development strategies of all the tourism destinations in Jiangxi Province.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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