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A Scientific Concept Development Based on the Company’s Development Strategy Research

Author: WuZhiHeng
Tutor: LiRenLiang
School: Nanchang University
Course: Business Administration
Keywords: Scientific concept of development Development strategy Strategic Planning Strategic objectives
CLC: F272
Type: Master's thesis
Year: 2009
Downloads: 42
Quote: 0
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Abstract


The spread of the global financial crisis affecting the real economy and had a profound impact on the petroleum and petrochemical industries , changes in international oil prices and unpredictable , the decline in consumer demand , new energy in the ascendant , as the traditional oil energy body will increasingly be challenged , coupled with this year's national prices of refined oil mechanism changes , these factors the domestic refined oil market is a fundamental reversal in the increasingly competitive market characterized by a seller's market in recent years, changes to a buyer's market , and how to respond to environmental change and planning of enterprise development strategies , promoting the sustainable development of enterprises , to become on the major issues as traditional oil companies A company before . A company 's history and current status of development experience and effectiveness , responsibility and mission content as the research object , the guidance of the scientific concept of development theory , the use of corporate strategic management theory and analysis tools , and a profound analysis of the internal and external environment facing enterprises crisis there are outstanding problems and opportunities, and profiling of enterprise development strategies , on this basis , thinking and explore the development strategy of the Company A , and by Discrimination of scientific development theory and strategic management theory and the relationship between , comprehensive exploration of scientific development oriented enterprise development strategy , proposed the basic mission of the scientific concept of development , corporate vision, strategic objectives and business portfolio planning , clarify and clear the company 's medium-and long-term development planning , enterprise development strategies study the formulation of the to promote scientific enterprise development safeguards and strategies . Has some reference on how to deal with the complex situation , explore the state-owned enterprises to promote the scientific development .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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