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Research on the Developmental Strategy of Xi’an Chengdong Passenger Station

Author: DangLanPing
Tutor: XiongYiJie
School: Xi'an University of Technology
Course: Business Administration
Keywords: Passenger station Developmental strategy Xi’an Chengdong passenger station
CLC: F542
Type: Master's thesis
Year: 2007
Downloads: 53
Quote: 1
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Abstract


Passenger station is a gate of one city. It shows a city’s economy, culture, and city construction. In recent years, from the development of the national passenger transportation market it is knew that the passenger transportation is becoming more social and more opening. The development of the passenger transportation market asks a new request for Xi’an Chengdong Passenger Station. So, how to make a development strategy combining actual characteristic of Xi’an Chengdong Passenger Station is an important problem that the Xi’an Chengdong Passenger Station has to solve urgently and it is also a bottlenecks to Xi’an Chengdong Passenger Station’s development.At the angle of development strategy of the enterprise, based on the theories of strategy management, combining actual characteristic of this enterprise, this paper makes external analysis and internal analysis on Xi’an Chengdong Passenger Station. Firstly, the macro-environment of Xi’an Chengdong Passenger Station is analyzed by the method of PEST, and the state and the trend of the whole transport market are studied. Based on those, the opportunity and threat that external environment condition of Xi’an Chengdong Passenger Station faces are confirmed. Secondly, combing the resources with management state inside Xi’an Chengdong Passenger Station enterprises, the main activity and the assisting activity are analyzed. Then, the strength and the weakness inside Xi’an Chengdong Passenger Station are worked out. Finally, according to the analysis of SWOT, the author works out an integrated development strategy for Xi’an Chengdong Passenger Station, and the detailed method is carried on to this development strategy. In this strategy, it is indicated in order to face those challenges Xi’an Chengdong Passenger Station must make every effort to find a bigger place to move to. So Xi’an Chengdong Passenger Station can indefectibly stand in the new-economy situation through moving to a new place an becoming bigger. At the same time, in order to safeguard the effective implementation of strategic plan, the control system is founded for Xi’an Chengdong Passenger Station, and put forward a concrete and detailed implementing proposal in 3 respects: to improve the management level, to raise the enterprises-culture and to perfect the structure.This paper is the analysis and research on the development strategic of Xi’an Chengdong Passenger Station. It gives the certain practical value to its planning and carrying out the development strategy. At the same time, it can make reference role to the other mineral enterprises and has lesson or experience for their decision-marking.

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CLC: > Economic > Transportation and economic > Land,road transport economy > Chinese land,road transport, economic
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