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Development Strategy for the IRICO Co.,Ltd

Author: ChenJianZhou
Tutor: CuiYingHui
School: Xi'an University of Technology
Course: Business Administration
Keywords: development of the strategic management Phosphor materials External environment internal conditions
CLC: F426.6
Type: Master's thesis
Year: 2007
Downloads: 45
Quote: 0
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Abstract


IRICO phosphor materials Co., Ltd is a research and development, production, marketing and other rare earth Materials Company, IRICO has got a rapid growth with the increasing popularity of the new displays and development of electronic information industry. but in recent years, Along with the traditional CRT color TV industry — "sunset industries" is declining, especially in 2005, with increased competition, declining profits nearly 40% over last year. As upstream supplier of color TV industry, the company is facing survival and developing problem. To get out of this predicament, IRICO Company must adjust development strategy quickly, and further enhance their management level, to find its position and the promising direction in the future market competition, it has great practical significance for IRICO phosphor to develop a long-term development strategy.As one employee of IRICO company.the author of this paper, adopt the knowledge and data of relevant information and strategic management theory, make a good analysis and research of the external environment and internal condition, present a summary of the external environment for opportunities and threats, as well as company own advantages and disadvantages. On this basis, qualitative and quantitative analysis of strategic elements is made to provide theoretical basis for IRICO by the integrated use of IFE matrix. EFE matrix, SWOT matrix. Michael. Porter’s five forces model. Some constructive advices on how to organize and implement specific strategies are provided.The innovations of this paper is that the combination of theoretical and practical nature. Through systematical analysis and research of the external environment and internal resources of IRICO Company, The main strategic thinking-"Expand old industry, Develop new industries," was defined. The company should continue to maintain and upgrade existing products advantages should continue to increase market development and actively explore the domestic and international markets. Otherwise, this paper can give some experiences to many upstream enterprise of color TV industry.

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