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Wanlian Energy Development Strategy

Author: WangZongTao
Tutor: ChenXingLin
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: Million of the Group's development strategy Diversification strategy Strategic objectives Core competencies
CLC: F426.2
Type: Master's thesis
Year: 2009
Downloads: 37
Quote: 0
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Abstract


Enterprises to maintain the sustainable development strategy is the foundation and prerequisite . The scientific enterprise strategy is the source of life , survival. Wan Allianz Group is a wholly private enterprise , in the face of complex environments and huge development pressure, the development of scientific development strategies and strengthening strategic management is very important. This paper aims Wanlian Group's development strategy research , hoping for Wanlian decisions with strategic decision making and contribute to the establishment of strategic management system , but also hope for the strategic management of similar enterprises have a certain reference value. In this paper, PEST analysis , five forces analysis model respectively Wanlian external environment and industry environment are analyzed , and the conditions of internal resources to conduct a careful analysis and research. On this basis , the SWOT analysis method Wanlian strengths, weaknesses , opportunities and threats to conduct a comprehensive assessment , the conclusion is Wan good opportunities outside the Allianz Group , the industrial advantages, internal management needs to be improved . In this paper, diversification strategy and core competencies related to the development of the theory of Wanlian positioning strategy , drawn \On the basis of market segmentation , target market selection and enterprise market positioning ; in the organizational structure and organizational culture analysis , based on the proposed organizational structure improvement measures to enhance corporate culture practical significance ; through the analysis of strategic objectives , the development strategy for Wanlian a selection and planning , and propose appropriate supporting measures. Diversification strategy and core competencies by the theories of the guidance explains Wanlian development strategy implementation and security, including diversification strategy choices to build the core competitiveness , strategic implementation rules and safeguards. Finally , through the implementation of development strategies Wanlian risks are analyzed, put forward specific avoidance measures, including organizational restructuring , cultural adaptation and resource allocation .

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