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Research on the Agenda Setting of Tennis Report of China Sports Daily(1996-2006)

Author: LiLi
Tutor: LiZeMin
School: Shanghai Institute of Physical Education
Course: Journalism
Keywords: China Sports Daily Agenda setting Tennis reports Audience Dissemination of results
CLC: G845
Type: Master's thesis
Year: 2009
Downloads: 104
Quote: 1
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Abstract

The news dissemination activities by objective factors affect social development and constraints sports news is also dependent on the degree of development of the entire sports environment for tennis coverage, the selection of topics and the processing and tennis in the process of China's development is closely related. 1996-2006 is tennis in our country experienced a golden age of since the 80s of the last century, starting fast development of, the topics that you want to study the 11 years of the \newspaper gradient in the agenda-setting process is a reflection of the context of the continuous development of tennis news reports in China. Agenda setting (also known as agenda setting), a function of the mass media is very important, \degree of importance. \As part of the field of mass communication can not be ignored, professional sports newspaper print media, especially in the decade of rapid development of tennis, showing the reported frequency gradually increasing the coverage of the sport, reported continue to broaden and reported in the form of increasingly innovative features to some extent on the part of the audience reached for tennis awareness, understanding, well-known and even loved. Sponsored by the State General Administration of Sport of Running a newspaper is the first time a professional sports newspaper, the China Sports Daily \Tennis coverage in the agenda-setting process, the paper is the great use of the information gatekeeper function of the media, the media's intentions and the audience's curiosity, excitement clever combination to achieve the ideal of communication effects. I by the principle of the China Sports Daily \Interviews with experts in the analysis of a large amount of data at the same time, tennis has long been engaged in the newspaper reported reporters to get first-hand information in the field of tennis reported to strengthen the authority of viewpoints. And supplemented by newspaper readership survey statistics, trying to historical analysis, expert interviews combined audience survey, to spy on its tennis coverage performance of the agenda-setting function and its spread effect. Believe that by studying this article: tennis 11 years, \- Domestic woman specialization; main issues reported in the form of - message communication, and strengthen the picture. This reflects the newspaper reports consciousness changes, and media issues select the interactive relationship between the continuous development of our country, the media and the audience choose tennis. Nurture, increasing levels of player movement tennis tennis coverage more valuable topics. Attendant, the needs of the audience for tennis reported increasingly more, fueling the increasing importance was attached. China Sports Daily \For a particular issue of the tennis project relative to other hot spots are significantly weak performance practices, way of reporting, which largely affect the influence of the issues which the audience, to reduce the set topics practical dissemination of results.

Research on the Agenda Setting of Tennis Report of China Sports Daily(1996-2006)

Abstract

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