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Research on Reputation Rating Mechanism Based on the Sellers in Online Auction

Author: HaoDaWei
Tutor: LiMinQiang
School: Tianjin University
Course: Information Management and Information Systems
Keywords: Online Auctions Online Fraud Reputation Credit Risk Assessment
CLC: N945.16
Type: Master's thesis
Year: 2009
Downloads: 102
Quote: 2
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Abstract


As unique auction fair, open and convenient features , it has become inevitable product of the development of market economy , it can be achieved through the optimal allocation of resources . And compared to traditional auctions, online auctions have not subject to the constraints of time , cost, more convenient , and many other advantages . In addition , in recent years , the development of information technology and e-commerce for creating a good development platform. Therefore, the online auction trading is an irresistible trend , in the future it will gradually become the people's lives and important a transaction. This article based on Taobao cases , the use of a literature survey , concepts identified , statistical studies, comparative research methods to study the online auction seller reputation evaluation index system and the feasibility of the establishment of the problem . First , this paper describes the research background of online auctions and significance . Subsequently, auction and online auction introduced the development history and future development trends, and a detailed description of the unique characteristics of online auction and online auction theory related research . Secondly, the analysis of the current of one of the existing major auction sites - Taobao characteristics, pointed out its evaluation mechanism problems and put forward relevant proposals. Finally, online fraud problem, apply the AHP AHP established an evaluation index system is constructed in line with the characteristics of online auction membership functions and fuzzy comprehensive evaluation through established based on the seller's credit risk assessment model were analyzed . The above, this is to some extent even the buyer to establish an effective third-party seller credibility assessment method to study the auctioneer 's credit rating in the online issue , to prevent the risk of default.

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CLC: > SCIENCE AND > Journal of Systems Science > Systems Engineering > Systems Analysis > Systematic reviews
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