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Research on CRM System in OEM Enterprise of Speaker System

Author: ZhaoFuXin
Tutor: WangZuo
School: Tianjin University
Course: Business Administration
Keywords: CRM OEM enterprise of speaker system enterprise culture process re-engineering software support
CLC: F274
Type: Master's thesis
Year: 2009
Downloads: 42
Quote: 0
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Abstract


How to meet the requirement from the market, upgrade the overall level of customer relationship management, improve the satisfaction and loyalty of the customers, create more economic and social benefit, is a very important topics for Sun Technique. Since the foundation in 1988, Sun Technique has been gradually improving the CRM system. The practice has proved that scientic CRM will be very helpful to solve the main issues under traditional management mode, including the establishment, maintenance and development of customer relationship. The CRM system is an emergent thing for us, there is still no systematic research on it, and it’s lack of practice as well.This thesis consists of seven chapters. Chapter one introduce the background for the study on the enterprise customer relationship manangement, state the purpose & significance of this study. Part two, stated the development of modern CRM system and introduced the main theories. Part three, stated the content, characteristic and the main environments of OEM enterprises of speaker systems and. Part four, According to the analysis of existing states, pointed out the necessity and feasibility of implement CRM. Part five, the introduction for Sun Technique and the main issues on CRM aspect and comparison for CRM between Sun Technique and competitor. Part six, discuss how to adopt CRM system and point out the main issues which should be considered. Part seven, conclusion and prospect. Summarize its significance to the practice.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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