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Today, with economic globalization, strategic mergers and acquisitions (M&A) has become an effective way to access to competitive resources for enterprises, and to achieve to rapid expansion. Resource integration is a source of value creation in strategic M&A, and the key to achieve the purpose of M & A. Marketing resources are an important component of competitive resources. Its integration not only decides short-term market performance, and impact of long-term development for enterprises. Therefore, for large and medium M & A companies in china, successfully integrating marketing resources and achieving synergistic effect is particularly important.The paper firstly reviewed research results at home and abroad in mergers and acquisitions, post-merger integration, especially marketing integration, developed the general idea of the study. Secondly, based on enterprise resource theory and synergy effects, it constructs of the research model for post-merger integration, defines the scope of marketing integration and market purpose of M & A. Once again, relying on of strategic management, marketing theory and so on, it deeply discusses integration management of the brand, market portfolio, marketing organization interface management, puts forward integrated strategies and selection factors for four elements, gives theoretical ideas of implementation for marketing integration. Then, in accordance with the above theoretical framework, it investigates marketing integration practice for 51 large and medium M & A companies, and analyzes typically four samples such as Shanghai Automotive Industry Corporation acquiring Nanjing Automobile Corporation. Finally, the article, to make it more practical value than before, through preliminary statistical analysis of 33 effective samples data, reveals the nature and causes of phenomena, preliminarily authenticates theoretical of strategy and law of marketing integration, and deepens specific content such as the choice of strategy and implementation management in brand, product and market integration to provide marketing integration in Chinese acquisition enterprises some inspirations.
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