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Globalization makes the world increasingly fierce competition between cities , especially in China , competition among cities has reached a fevered pitch , the main city government has recognized that the process of urbanization has focus should not only stay in the amount of superposition , should focus on quality improvement , and should pay more attention to the marketing of the city , so the importance of marketing the city becoming more apparent. City marketing plan in a reasonable use of urban resources, improving visibility and reputation of the city and other areas have shown an irreplaceable role . Lanzhou city marketing has done some research in theory , in practice, has made some progress, but overall is still relatively backward state. This paper start from the rise of city marketing , discusses the development of city marketing , and then further elaborated the connotation of city marketing , urban marketing and analyzed the difference between city management , city marketing and corporate marketing distinction , during the marketing strengths, weaknesses , opportunity , threat analysis , based on the accurate position of the city , scheduled for shaping the image of the city and urban brand building, so as to implement a product , marketing communication mix slightly . Policy finally elaborated Lanzhou city marketing strategy of the building.
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