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Abstract

As the network technology, features continuously expand and increase in number of internet users, the modern media broke the newspapers, radio, television and other traditional media, restrictions on the media, network status and role of public opinion increasingly apparent. Web media and traditional media, compared with an equal, open, wide, etc, but also because a virtual network, anonymity and other features. Network media impact public opinion in the media of traditional management methods, the network appears to a "network gatekeeper" missing status. The internet penetration force of public opinion is affecting all levels of society and all aspects of social life. Internet media as a "double-edged sword" for the public "voice" to play society "relief valve" role, but also many rumors became a "booster" and "amplifier." Therefore, its negative effects must be taken seriously enough, or even its negative impact will affect social stability and endanger national legitimate rights and interests of individuals. Impact of current public opinion on the situation of the network is relatively severe, leading to effective control without delay. China’s central and local governments have attached great importance to the network of public opinion, and on how to strengthen their effective control of a positive study guide. In this paper, the impact of public opinion and network problems, analysis of the current network of the grim situation of public opinion and public opinion put forward an effective guide for network control countermeasures.The body of this thesis is divided into three chapters. Chapter introduction to the network media, including the definition of the network of public opinion, formation and characteristics of three. The chapter more comprehensive analysis of the origins of public opinion and domestic and international organizations and academic network of representative public opinion and the concept of public opinion. The author thinks that public opinion is a matter for the users through the information network consistent public expression of views. The characteristics of the network of public opinion is mainly from its rich content, difficult controlled, open, disseminator of extensive, the anonymity of the five main aspects of the. The formation of public opinion on the network, this paper formed the basis of focus from the media, processes and mechanisms for analysis.The second chapter is about the impact of public opinion and network problems, multi-network point of view of the positive impact of public opinion and public opinion focused on the existence of the network the negative issues. Public opinion on the negative effects of network analysis is the focus of this analysis and research. Part of the in-depth analysis of this study help guide the network proposed targeted measures of public opinion.Chapter three areas to guide it are studied in detail, respectively, from the traditional news media and network to strengthen the interaction of public opinion to guide the implementation of three-dimensional and improve the effectiveness of government policies to guide and strengthen the network of public opinion on the technical control aspects are discussed. Believe that through the government, society and the users of the work sessions, to promote online public opinion moving in the right direction, so that the network of public opinion into the progressive forces to promote social progress and become a socialist harmonious society in China an important part.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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Network of public opinion and its guidance

Abstract

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