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Phoenix TV Taiwan \Meanwhile, with commentary program \have the strongest voice, played a pivotal role. Phoenix news commentary program unique personality in TV media competition is so fierce, and their comments show can be said to be unique. Phoenix review \This paper reviews the development history of the Phoenix TV news commentary program, summarize and explore diachronic Phoenix TV news commentary on this basis. Phoenix Satellite TV since its inception, \Phoenix TV news commentary program's success lies commentator specialization. Cao Jingxing, shiny, Anthony Yuen, a number of commentators to their extensive knowledge, multi-faceted concern, personalized analysis and judgment. Issued by Phoenix TV's sound to provide viewers with a unique perspective. Papers trying to Phoenix TV news commentary on society as a whole background, the background from Phoenix TV news commentary program and policy environment to start using journalism, communication studies, sociology, marketing theoretical knowledge, combined with documentary research, case analysis and other scientific research method system. First chapter the research background and significance of the topic of the Phoenix TV news commentary on this topic, the literature review of the theoretical framework of this thesis and research methods, as well as TV news comments; Chapter II of Phoenix TV and news commentary program development status, the type of program was an introduction; Chapter Chapter Phoenix TV news commentary programs start from the topic content, comments, perspective, program characteristics, language features, brand management, information operation point the content, form, operating mechanism of in-depth, systematic study. Chapter V summarizes the successful experience of the Phoenix TV news commentary and surviving inadequacies, and expect to provide a reference for the development of the Phoenix TV news commentary program. Meanwhile, combine the Chinese mainland news commentary programs homogeneity is serious, serious waste of resources, restated light assessment, the lower the quality of employees status and lack of the proposed train authoritative commentator, refinement news interpretation perspective, enhance international voice establishment of resource integration mechanism to accelerate the pace of innovation in the construction of views and learn from.
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