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UAES Marketing Strategy Study

Author: LiMin
Tutor: LiYuGang
School: East China University of Science and Technology
Course: Business Administration
Keywords: Marketing strategy Technical marketing Competitive advantage
CLC: F426.471
Type: Master's thesis
Year: 2012
Downloads: 97
Quote: 0
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Abstract


The influence of the financial crisis has not yet been fully resolve, the international oil prices rising again and the common on the automobile industry, also in the car industry spare parts industry was also greater effects. UAES company as the car industry, in the crisis of the parts supplier era and the rise in oil prices under the influence of the situation, have been the more serious influence and challenge.Car spare parts industry market position, and its development, and the macro analysis of Chinese auto parts industry environment, thus getting UAES company SWOT analysis. Based on the marketing theory and market competition status analysis, got UAES company’s technical marketing theory, and each product marketing strategy, and in order to ensure the implementation of the strategy of marketing UAES company, finally gets UAES company marketing countermeasures, and this is also has important theoretical significance and guiding significance for the future development of UAES.The beginning of the industry to the development trend of the internal grasped for the enterprise, thus the next development strategy planning to provide the realistic basis; Second, through the analysis of the characteristics and UAES market competition situation, made clear the UAES company future market status; Finally, the key competitors’marketing strategy are analyzed, and targeted for UAES the company made a marketing strategy program of action. In order to better cope with challenges and competition, and thus better development and survival, to the enterprise marketing strategy for necessary adjustment has the vital role. Through the domestic and international trade management and development trend of it, the development strategy for the company, and UAES future market for the establishment of the position of lay the foundation. Through to the industry analysis and comparison of the competitors, make a UAES itself is targeted marketing strategy and development program, and given to the technology marketing based marketing strategy. The current most core competition for the enterprise to technology all technology marketing pay enough attention, UAES company own industry in a related technical requirements or very high, so for the technical marketing should be given more attention, the main has two advantage of, that is, using technology to create new customer value and rely on technology to achieve enterprise innovation. The marketing system to the full system master will become enterprises in market competition to obtain advantages of great source.

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