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With the development of electronic commerce, online shopping has gradually accepted by consumers, while the authority of our online shoppers, according to the age of most concentrated between 18 and 30,and income mainly between 1000 and 3,000 yuan, most of then are white-collar enterprises and students. As the post-1980 are the main groups of online shopping, study which factor affects the consumer online purchase intention of the post-1980 will have important significance in reality. This article studied the post-1980, a trial experience from the perspective of consumer online purchase intention after impact of the post-1980 factors, this paper has a certain significance in theory and reality. Based on a lot of reading, the influence of the post-1980 factors about the online purchase will experience from the consumer perspective into price experience, product experience, the risk experience, service experience, environmental experience and emotional experience.In this paper, Empirical Analysis of the relationship between the six dimensions of consumption experience and purchase intentions were supported. 253 samples were collected through the questionnaire survey and statistical analysis to test theoretical models. Questionnaire mainly contained three parts: basic information of consumers, the perception of the consumers to the various dimensions of consumption experience, purchase intention. Using statistical analysis software SPSS16.0 For Windows, the use of reliability analysis, factor analysis, correlation analysis, single factor analysis of variance, chi-square test and other statistical analysis tools, statistical analysis of the data, results show that the six assumptions of the six dimensions of consumption experience to purchase intention is supported, the consumer characteristic variables of six dimensions of consumer experience and purchase intentions of the underlying assumptions are partially substantiated.
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