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With the development of China’s economy and the improvement of people’s living standards, Chinese outbound travel demand is growing stronger day by day. This paper researches the Chinese outbound tourism market as an object, summaries the characteristics of the various stages and the affecting factors of it. It will prove useful inspiration for the sustained and healthy development of Chinese outbound tourism. This paper mainly discusses the following aspects:Firstly, comb the Chinese outbound tourism market development stage, and analyze the development characteristics. According to the development policies of the government in different periods of Chinese outbound tourism, it is divided into four stages:the stage of political diplomacy development, the stage of initial attempt development, the stage of moderate development, the stage of comprehensive development. Then, this paper analyzes the characteristics in terms of the market size, distribution of source markets, foreign consumer behavior characteristics, as well as the distribution of destinations. The analysis revealed that now Chinese outbound tourism market is growing significantly, private business people become the main. Tourist markets show ladder-like distribution, big cities and economic developed areas are the major generation. The destination distribution pattern shows a concentration and diversity of characteristics. Consumption abroad is diversifying.Secondly, explore the affecting factors of the development of China’s outbound tourism market. This paper attempts to use the gray correlation analysis method to have a quantitative study on the domestic affecting factors and the results show that educational level and consumption levels are the most important factors, followed by tourist traffic, tourism service and policy factors. From the perspective of tourist destinations, influencing factors include destination, product prices, tourist attraction, spatial distance, and foreign relations with china, the security of the destination factors and so on. Thirdly, analyze the existing problems of Chinese outbound tourism market, and learn from development experiences abroad. There are so many issues in Chinese outbound tourism market, such as product homogeneity, irrational consumer behavior, chaotic management and poor quality of service, to resolve the existing problems well, the paper summarizes the experience of major international outbound tourism countries to provide reference.Finally, probe suggestion for the optimization of Chinese outbound tourism market.In view of the law of foreign outbound tourism, this Article proves suggestion from innovative tourism products, establish a correct concept of consumption, and build credit management philosophy and so on.
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