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The USB Key Marketing Planning for Corporation D

Author: DaiQian
Tutor: JiaHuaiJing
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: USB key Market analysis SWOT PEST Marketing Strategy
CLC: F274
Type: Master's thesis
Year: 2010
Downloads: 292
Quote: 0
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Abstract


In this paper, Management , discussed in Company D USB ??key marketing planning . Due to the continuous development of information technology and Internet technology , USB key as the protection of information security and personal privacy , and gradually enter the market . In the international market , the USB key has gradually from the development stage to mature stage . Domestic USB key markets are also in recent years to flourish , quickly passed the stage of introduction into the development stage . At this stage , the USB key product technology gradually stabilized , the products have been approved by the customer , and increasing consumer groups . USB key market continues to develop , resulting in a substantial increase in its demand for important raw material USB key integrated circuits , such a time suitable for domestic IC industry overall strength of the top D company involved in the market . This article analyzes the current market situation from the USB key means of the use of SWOT analysis , PEST analysis , analysis of the competitive environment , and to determine the core competitiveness and competition key factors , the characteristics of the integrated circuit market , Company D into the USB key markets necessary sex . Pointed out that the D companies should choose domestic IC market USB key , to select the most reasonable target customers , access to markets , to determine marketing programs and product solutions . And expounded the principle and implementation steps of the marketing program for each implementation steps to develop a means of control . The future vision of Company D how to use market share , further expansion of the market share .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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