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The Expression of the Design Language in the Packaging Graphic Design

Author: WeiGuangHui
Tutor: XiongXingFu;JinXia
School: Nanchang University
Course: Industrial Design
Keywords: Commodity Color Language Design Graph Sight Psychological
CLC: TB482
Type: Master's thesis
Year: 2010
Downloads: 157
Quote: 0
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Abstract


In addition to the performance of the bustling modern city in the forest of high-rise buildings , the steady stream of vehicles , people with different kinds of dress on the outside , it is mainly in the business district where those dazzling color display of goods on the scene . The different colors of the packaging but also for such an atmosphere adding stylish and modern. With the development of commodity economy , the objective needs of the packaging made ??more requirements, to participate in the competitive market circulation . The new design language naturally into commercial design philosophy which is to contribute to greater success in marketing . Market gradually to the group , was the direction of super meter , resulting in a design concept , formal constantly updated. Attractive packaging design, production and marketing plays an important role . Packaging Design Graphic Language , is the use of graphic elements to convey the visual aspects of the intuitive, richness and vividness , the commodity content and accurately convey information to consumers , and with visually appealing graphics causing consumers psychological reaction and lead to purchase behavior . Good packaging products, there is no text in the case of the visual language through silent communication, it transcends geographical limitations , language barriers , integration of cultural differences, so as to achieve a silent infection artistic effect.

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CLC: > Industrial Technology > General industrial technology > Industrial common technology and equipment > Packaging Engineering > Packaging design
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