Dissertation > Excellent graduate degree dissertation topics show

Study on Development Strategy of Shengan Company

Author: LiuYangYan
Tutor: ZhuJianXin
School: Harbin Engineering University
Course: Business Administration
Keywords: Developing strategy PEST analysis SWOT analysis
CLC: F426
Type: Master's thesis
Year: 2011
Downloads: 78
Quote: 0
Read: Download Dissertation

Abstract


In our country, along with the widening reform of market economy and the intensified integration of globe economy, more and more corporations had been pushed onto the market, accepting the baptism of the competive waves from both here and abroad. In a full speeding running, competive society full of chanllenge and risk, an enterprise has to take advantage of its competitive advantage and continuously adjust its developing strategies to catch up the changes in the market, in order to master its own destiny. Shengan Company is the flagship corporation in infrastructure construction industry in our province. This paper demonstrated a detailed case study of Shengan Company’s consummated developing strategy under the new social environment.This case concluded on Shengan Company’s growth path, performed a systematic analysis on the firm’s operation model using relevant theories in strategic management, and applied PEST in a comprehensive analysis of the political, economical, social and technological environments of Shengan Company. The paper also applied SWOT for a detailed analysis of Shengan’s advantage, disadvantage and its opportunities and threats in the market environment, and made corresponding countermeasures and suggestions. This paper provided Shengan with an efficient and scientific way to gain nuclear competitiveness and lasting competitive advantage in a market competition.

Related Dissertations

  1. Research on Developmental Strategies of Commercial Fitness Clubs in Nanning Based on SWOT Analysis,G80-05
  2. A life insurance company marketing strategy,F274
  3. Tianyu Development Strategy,F426.7
  4. Tianjin COSCO Logistics ( Tian Rong ) business process optimization and Countermeasures,F552
  5. Research on Business Model of Online Team Buying Based on Analytic Hierarchy Process,F713.36
  6. Analysis of Software Outsourcing Industry of Jiangxi Province,F426.672
  7. Analysis Rural Tourism in Qingzhou Province Based on Stakeholders with SWOT,F592.7
  8. Research on Development of Modern Service Industry in Nanchang,F719
  9. Study on Development of Green Logistics in Jiangxi Provinces,F205;F224
  10. Zigong High-tech Zone Investment Environment Construction,F127
  11. Study on Community Charitable Organization Development Strategy in Shanghai,D632.9
  12. The Impact of Business Environment for the Enterprises of Concrete Machinery in China,F426.4
  13. A Study of Cultural and Creative Industrial Clusters Development of Urumqi,as an Example to 7 Fangjie,G124
  14. Research on Tourism Resources Development and Development Pattern of Jiangxi,F592.7
  15. Research on the Competitive Strategy of ZSAJ Co., LTD’s International Project Contract in Algeria,F426.92
  16. Research of Marketing Strategy of Yili Milk Powder in Guangdong,F426.82
  17. Development and Improvement Strategy Study of Environmental NGO in China,X321
  18. Research on Water Resource Development Strategy of Binhai New Area,TV213.4
  19. Challenge and Countermeasure for the Development of Urban Agglomeration in the Central and South of Liaoning Province,F299.27
  20. The Research on the Development of Hunan Urban-Rural Integration,F299.27
  21. Research on Development Strategy of Automotive Logistics for Tianjin Port,F259.2;F426.471

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile