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Influencing Factors of Customer Satisfaction on the Medical Training Meeting

Author: LuPing
Tutor: WuZuo
School: Donghua University
Course: Business management
Keywords: Customer Satisfaction Influencing factors Meeting Industry Medical training session
CLC: R-2
Type: Master's thesis
Year: 2012
Downloads: 83
Quote: 0
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Abstract


With the steady development of the world economy, international investment, trade negotiations, and product marketing activities increasing number of all kinds of meetings to become an important tool to promote business development, global conference industry is flourishing. Since the 1990s, the meetings industry in China has entered a period of rapid development. PATA Annual Meeting of the APEC meeting, the China-Africa Forum high-level international meeting in succession held in China, greatly enhanced the status of China in the World Conference industry. Many with commercial purposes and can produce huge economic benefits to the Forum, expert training session also sprung up. However, the rapid development of the market industry makes theoretical research related to the management of the conference can not meet the requirements of our convention level. Research meeting customer satisfaction factors research is grossly inadequate, this article from the point of view of the participants, conferencing products, meeting form of communication and meeting professional degree of satisfaction factors affect medical training meeting, and combined with the empirical results corresponding improvement countermeasures and suggestions. The main content of this paper is as follows: the first chapter, a review of the status and trends of the development of domestic and international meetings industry, combined with the purpose of the article, selected research directions build research framework. Second chapter, from the three aspects of the conference industry, customer satisfaction, meeting customer satisfaction summarize and review of previous research, laid the theoretical foundation of customer satisfaction impact factors. Chapter overview of all kinds of the classic customer satisfaction evaluation model, combined with the object of study of this article medical training meeting, comparative analysis of the advantages and disadvantages of related models, research methods, building medical training meeting customer satisfaction factor model assumption conferencing products, meeting form of communication, as well as meeting the professional level to become an important factor affecting the medical meeting customer satisfaction, and combined with selected the Elsevier medical training of meeting the empirical design of the study, study design, including sample selection, questionnaire design and data The choice of treatment. Chapter empirical research, descriptive statistics overview of the basic characteristics of the sample; exploratory factor analysis method to extract the impact of meeting the satisfaction factor; confirmatory factor analysis to verify the related impact factor model of medical training meeting satisfaction assumptions and model fit; variance analysis and comparison of the differences between Beijing and Shanghai, the two participants of the meeting satisfaction; needs analysis to explore the two different participants meeting demand. The fifth chapter, according to the the Elsevier medical training meeting satisfaction Factors Influencing Their analysis, combined with customer needs analysis proposed the corresponding increase its level of satisfaction with the proposal. Chapter VI, summarizes the problems and limitations in this paper.

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