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Litchi and longan originated in China, the cultivation history of more than two thousand years, the fruits of southern China occupies an important economic position. Passed in other countries from China in the late 17th century, China's traditional culture is embedded in litchi and longan culture no other country in the world. Litchi and longan production and the results of scientific research, but few of their cultural values ??and their role in the industrial development of systems research. Extensive collection of literature in sociology, history, agriculture, economics, this paper discusses the lychee longan economic value, cultural history, the history of cultural development, and analysis of the cultural manifestations, litchi and longan industry status quo, proposed suggestions or methods of how to use the cultural values ??of litchi and longan to enhance industrial competitiveness. The main conclusions are as follows: 1. Asked the lychee culture \Lychee culture is the sum of the material generated by the interaction of people and lychee carrier aspects of wealth and spiritual wealth. The longan culture refers to the sum of the wealth generated by the interaction of people with longan this carrier material aspects and spiritual wealth. Litchi and longan culture edible, medical, regional, symbolic and multifaceted nature, and many other features. Time order of litchi and longan cultivation history, detailed discussion of the origin of litchi and longan cultivation in various historical periods, distribution areas, types of varieties, the food situation and the development of Chinese medicine, pointed out that the litchi and longan in terms of food and medicine development potential and value, including the potential to develop products, etc.. 3 of litchi and longan cultural development process, divided into three stages. Litchi and longan cultural emergence and development period before humans began cultivation to the Tang and Song; Tang and Song Dynasty to the Qing Dynasty, lychee longan the culture flourished development period; \4 summarizes the various historical periods of litchi and longan cultural manifestations. Summarizes the various historical periods of literature, folklore, legends, painting, sculpture, drama, film, cultural festival, as well as litchi and longan old trees such as litchi and longan information collected, showing the diversity of litchi longan culture in China, the richness. Elaborated the status of litchi and longan industry, focusing on professional cooperatives in rural areas of litchi and longan in an important role in the industrial development, summarized the litchi and longan industrialization mode, as well as the problems of the industry. 6. Recommendations litchi and longan culture to enhance the competitiveness of its industry. Through product design, variety of merchandise quality mark, the symbolism of reshape regional characteristics, media publicity, Culture and Tourism Festival, and cooperation between scientific research units to improve industrial competitiveness.
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