Dissertation > Excellent graduate degree dissertation topics show

Shanghai Shopping Mall Tenants’ Satisfaction Measurement System and Empirical Research

Author: YanWenBin
Tutor: CangPing
School: Donghua University
Course: Business management
Keywords: Shopping mall Satisfaction Shanghai Structural equation Evaluation indicators
CLC: F721;F224
Type: Master's thesis
Year: 2012
Downloads: 128
Quote: 0
Read: Download Dissertation

Abstract


In China, the shopping mall is a business company which provides consumers with a comprehensive service, it been developed, managed and operated by the company and contains many variety of retail shops and services facilities. The shopping mall has a short history in China, only about 10 years, but with the improvement of living standards, while to meet the shopping integration, facilitation needs in major cities, the shopping mall have begun to flourish develop in Shanghai, Beijing and Shenzhen. The article takes the representative of the shopping mall--Shanghai Grand Gateway, to study the tenant satisfaction measurement system and its empirical application in the shopping mall. At first, the article introduces the concept, characteristics of shopping mall and tenants, then put together home and abroad literature about customer satisfaction and evaluation system, and summarize the various of models about customer satisfaction based on reading literature, meanwhile combine with the real situation, learn from the successful experience and precedent of structural equation model which applied in consumer satisfaction. As the lack of domestic tenant satisfaction measurement system used in the shopping mall, the article proposes the following solution because of this situation.This paper presents a multi-dimensional multi-level shopping mall tenants satisfaction evaluation index system, the indicator system turned into the tenant importance and satisfaction surveys questionnaires of a shopping mall rents/benefits, services and image, then determine the evaluation system at all levels of index weights through survey of tenants. In addition, this article uses the application of statistical software SPSS 17.0 to analyse tenant satisfaction data, verify the tenant satisfaction questionnaire reliability and validity, the results show that the evaluation index system and questionnaire is reasonable for the shopping mall.The research method is used in empirical research on this basis which the evaluation index system applied in shopping mall tenant satisfaction. This article proposes three methods of analysis results:correlation analysis, evaluation used to identify the important factor which the tenants evaluate shopping mall’s rent or efficiency, service quality, image, satisfaction and loyalty; Variance analysis, to identify differences between different types of tenants have different need and satisfaction of shopping mall; Quadrant Analysis, to find the existence of competitive strengths and weaknesses when shopping mall operates now. In addition, use the structural equation further validate this hypothesis based on the correlation analysis, meanwhile to analyze and verify the model which proposed in this paper.

Related Dissertations

  1. Women and Urban Duo,I207.42
  2. Shanghai Urban Residents’ Minimum Living Subsidy of the Standard for Research,D631.2
  3. Investigations of Bamboo Categories in Shanghai and Their Collocation and Application in Gardens,S795
  4. A Corpus-Based Intertextuality Analysis of the Reportage on Shanghai World Expo,H052
  5. Network Mall of Modern Home Design,J525.1
  6. A Research on the Effect of Scene Factors to CPV,F224
  7. Research on the Impact of Notebook PC Brand Experience on Customer Satifaction,F426.671;F224
  8. Study on the Public Satisfaction and Empirical Result of Jiangme Governmnet 2010,D630
  9. The Market Channel Designning of ShangHai Fairy Winery and Management Study,F426.82
  10. An Empirical Study on the Influence of Brand Image of Cell Phone on the Customer Satisfaction,F426.6;F224
  11. The Relationship of Service Quality and Satisfaction at Insurance Assessment,F842
  12. Optimization of Online Banking System of Shanghai Rural Commercial Bank,F832.2
  13. Grassroots employee satisfaction research intensive enterprises,F272.92
  14. Effect of Structured Group Reminiscence on Depressive Symptoms and Life Satisfaction in Urban Community-dwelling Elders,R749.4
  15. The Research on the Relationship among Personality, Forgiveness and Life Satisfaction of Junior High School Students,B844.2
  16. Study on Landscape Peculiarity of Shanghai Expo, 2010,TU986
  17. Research on Miners’ Deliberate Violation Behavior Intention Based on Theory of Planned Behavior,X936;F224
  18. Other Writing of Shanghai,I207.42
  19. Factors Influencing Customer Loyalty of Credit Card Market for College Students,F832.2
  20. Shanghai Unicom's 3G business model analysis and optimization,F626
  21. J restaurant customer satisfaction research,F719.3

CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
© 2012 www.DissertationTopic.Net  Mobile