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The newspaper media, both in traditional media and modern media occupy an important position , newspaper ads exist, relying on the newspaper media and in the newspapers, the media plays an important role , on the one hand supporting the development of media enterprises , on the other hand is provide consumers with a way to convey important information . This topic is combined with a local newspaper in Harbin - \First principle of creative advertising ROI AIDMA DAGMAR advertising audience psychological assessment model and ARF advertising media assessment model analysis to determine the impact of the effect of the \newspaper ads dissemination of results of assessment methods , focus on factors of media , advertising works and psychological factors analysis , summed up the impact of newspaper advertising design effects inherent relationship . Finally , Harbin New Evening \and a group of real estate advertising as a case study , questionnaire data analysis showed that the technique has a certain rationality and feasibility of the design . In summary , this paper based on the theories and methods of advertising design , summarizes the practical , advertising design techniques for Evening , has a certain reference value to the design and creation of the \
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