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With the rapid development of technology and information , post-industrial society has been growing more and more diverse digital products , people are no longer simply satisfied with the functionality of digital products and practical value other material aspects of consumption , the more is the pursuit of products have symbolic significance as well as its aesthetic value , so that digital products can be a symbol of their identity , status, so digital products toward personalized, differentiated , personalized , pop-oriented direction. Today, a large number of new technologies, the emergence of new features , giving designers bring more inspiration and creativity. Color with its own characteristics affect the digital product design, not only to ensure and maintain the product's function and form , but also from the emotional , symbolic , etc. to meet the needs of different users . Color visual beauty and emotional semantics of human psychological experience produced an increasingly important role . In addition to considering forms designer , the design of materials outside, but also able to skillfully use of color semantics in order to achieve shape, color and material of the perfect combination , so that digital products more emotional , to meet individual needs of consumers and enhance the value of products . This paper documents the collection, summary and analysis , the use of psychology, product semantics, design aesthetics , community cultural studies, knowledge of the field of color , clarity of color has the function semantics, semantic and affective symbolic semantics clearly different semantics digital product design characteristics on the impact and role of color through research, providing designers how to choose colors in the design , how to \
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