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In the 2G era, China Mobile champion ; But in the 3G era, the \On the Shenyang Unicom markets , 3G is the Shenyang Unicom new revenue growth and profit source , Shenyang Unicom's future focus on the development of 3G on the development of correct and effective , operable 3G business marketing strategies related to Shenyang, China Unicom tomorrow , in-depth study of 3G services market environment and marketing strategy is very important and necessary. Shenyang Unicom , the difficulties and advantages , the opportunities and challenges . The main content of this paper is in our country has experienced telecom restructuring , international 3G industry has begun to take shape macro environment , the main research Shenyang Unicom 3G business existing competitive situation and the next marketing strategy. Specific ideas are first reviewed the reform of China's telecommunications industry history, expounded 3G on the impact of China's telecommunications industry , and summarizes recent developments in Shenyang, China Unicom 3G business situation and the importance of Shenyang, China Unicom 3G market competition and the internal and external environment , through the reorganization of Shenyang Unicom 3G industry competitive environment analysis, SWOT analysis Shenyang Unicom's 3G business competitive situation a full range of research, the Shenyang Unicom's 3G business marketing strategy , and finally elaborated Shenyang Unicom's 3G business marketing strategy implementation and protection. Study theory with practice , the integrated use of strategic management theory, research through the enterprise information obtained 3G business analysis and research . Hope to arrive at the 3G business development strategy for the development of 3G services in Shenyang guiding significance , but also hope for other municipal subsidiary of Unicom 3G business development is also instructive and reference.
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