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With the development of market economy, the impact of corporate behavior on society is growing, a growing need for corporate social responsibility, corporate social responsibility more and more involved in economics, management, law , ethics and other fields. As the enterprise itself, the social responsibility to pay the cost, whether through corporate social responsibility to bring benefits to business performance, enterprise key consideration. Corporate social responsibility can promote improvement in business performance and how to improve, has become the urgent problem of theoretical circles, the original intention of writing this article. As an important industry for the development of China's national economy - the banking industry, its development have a significant impact on China's economy, so it is very necessary to study its social responsibility, especially with the development and maturation of the financial industry, its social responsibility problems in terms of research, is conducive to the banking industry to properly fulfill their responsibilities and obligations, thus contributing to the development of enterprises and economic stability. Mainly on the basis of foreign and domestic needs of the studies selected were reviewed for the study on the relationship between corporate social responsibility and corporate social responsibility and business performance. Analyzing from the stakeholders and modern property rights theory, focused on corporate social responsibility costs and benefits analysis, cost-benefit long-term corporate social responsibility is profitable, and the introduction of game theory methods of analysis, through short-term and long-term game payoff matrix contrast, found a suitable theoretical basis for corporate social responsibility. According to the stakeholder theory, social responsibility objects are classified, including shareholders, employees, creditors, customers, government, environmental and community, both positive and negative aspects of corporate social responsibility on business performance are described, and auxiliary analysis of relevant case. Data of listed commercial banks for the banking industry in the national economy is becoming more and more important as well as the banking sector social responsibility status quo, based on an empirical study on China's banking sector bears the relationship between social responsibility and business performance. Were in accordance with the requirements of the econometric empirical hypothesis testing, the set of indicators, models, regression analysis, regression analysis of panel data for the 2003-2008 five-year financial data of listed commercial banks in China, and concluded , found that China's banking sector social responsibility of business performance is significant, the results obtained consistent with expectations. Finally, China's banking industry to bear some of the problems in the process of social responsibility, both from internal and external governance mechanisms put forward the corresponding countermeasures to promote the enterprises to actively fulfill their social responsibilities.
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