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An Empirical Research on Users’ Continuance Participation Behavior in Crowdsourcing Community

Author: WangYanJie
Tutor: ZhongQiuYan
School: Dalian University of Technology
Course: Information management and e-government
Keywords: Crowdsourcing Continuing involvement Immerse Intrinsic motivation Extrinsic motivation
CLC: F49
Type: Master's thesis
Year: 2010
Downloads: 335
Quote: 1
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Abstract


Crowdsourcing the (Crowdsourcing) after the the concept was put forward , the the its novel of the mode quickly caught the the the of the widely Concerned about the of and the discussion of the the industry's . A large number of relying on the in the crowdsourcing the of the network Community of of ( Witkey ) the concept of continue to emerge , as the representative of of the of which in order to the \Crowdsourcing communities , since its since the founding of , has always been to attract forward to the the the Concerned about the with the the participation of of of the a large number of the user's . The the the participation of of the the user on the the crowdsourcing communities is can be divided into for the two stages , These look like namely the the the the the continuing participation of stage of of in the after the the the of the The adoption of stage of of of the the initial with the the The adoption of . . The crowdsourcing the the the premise of of Community the development of is the the the the initial The adoption of of the a large number of the user's , namely the the focus of In the first a stage , This is also the \continuing involvement that the , ie, the the the behavior of of the the second a stage of . The In this study, against the the the the second stage , from the to the two angles of the the intrinsic motivation and the extrinsic motivation , in order to the domestic crowdsourcing enterprise as the background to explore the the crowdsourcing the the continuing involvement of the of community the user's behavior , through empirical study . The study will First of all on the the of the concept of crowdsourcing to carried out a be summarized combing . Through the , introduced the the of the the development of the status quo of of the at home and abroad crowdsourcing , and then carried out the relevant literature analysis of ; in the the the the the above-mentioned research the basis of on the the , the to construct the crowdsourcing the the model of the the concept of of the the Community the user continuing involvement the behavior and put forward the assumptions , through the empirical research , the the relationship between of the inspection the the the the of the the expectation Confirmation degrees as well as the satisfied with the of degrees of of the the extrinsic motivation with the the user , satisfied with the degrees , with the the the relationship between of the sustained to participate in the intention to , the immersed the motivation with the user of of the formation of by the the basic intrinsic motivation by the continued to participate in the the relationship between of the intention to , and ultimately to find out affect the user sustained to participate in the the of the the key to factors of of the the congregation package the Community . Of this article adopt survey questionnaire of the way on our country the famous crowdsourcing Community - \mold, on the the the research assumptions carried out the validated . Research results show that the : perception the useful - sexual and external of incentive endures through the Expectation Confirmation the the the of the satisfied with the degrees of of the affect the user , thereby affecting the the the the the the continuing participation of intention to of of the the user on the the crowdsourcing communities ; to enjoy fun , and self-affirmation and the virtual Community a sense of will to procure the the immersed motive of the user in the the motivation the formation of , while the immersed motivation is a affect the that the user continuing involvement the the the an important factor in of of the the congregation package the Community .

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