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TV channel packaging graphic design applied research

Author: FuZuo
Tutor: WangXiaoMing
School: Jilin College of the Arts
Course:
Keywords: TV channel packaging Graphic Design Design Principles Visual Identity traditional elements
CLC: J524.3
Type: Master's thesis
Year: 2011
Downloads: 73
Quote: 1
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Abstract


The current highly competitive television channels, Channel professional, personalized nature and trends of more and more distinct, the overall packaging is inevitable. Graphic design elements in the television channel carrying the visualization of information dissemination. TV screen is limited, through creative design graphic design elements enable the transmission of information faster and more accurate, but also to highlight the channel’s brand image, even with unexpected economic value.TV channel covering the auditory, visual, mental feeling, marketing and other aspects of content, channel packaging for its audio-visual system is the overall landscaping design. TV channel packaging has long been, and now has developed to brand packaging stage. TV channel package that is involved in the visual communication aspects of the image, color, text, graphic design elements of the three. On the one hand graphic design elements to constitute the basic elements of language television channels, on the other television channels as the visual information media are also showing their own unique graphic design visual platform. TV channels showing the application of graphic design of two significant trends in the performance space that is multi-dimensional design concepts and elements of the development and use of double standards.From the perspective of visual communication, text, graphics, color is the most effective dissemination of information graphic design elements. The design expression can use single element alone can also be combined use. Of course, this version can not do without the participation of design layout design in order to highlight the design elements of each other. Channel package visual elements of creative design emphasizes certain principlesTV channel packaging to create a visual image recognition system. It involves elements of graphic design elements of the main channel logo, channel videos and films such as guides, they are relatively stable channel image, style, focus on dissemination of ideas such as interpretation of instructions. Creative use of graphic design elements is to help the channel to create a clear visual image, enhancing the audience’s recognition of the channel.TV channel packaging focus on awareness of traditional culture is a trend. Traditional design elements used in the channel in the package has practical significance. People have a strong traditional cultural identity. Precipitation because they have deep in our blood. Its use has to maintain national sentiment, to show and explore the traditional ideas, such as the importance of the essence of traditional culture, while the audience may also enhance the cultural channel, ideological identity, to strengthen communication. Elements of traditional culture methods used should be appropriate, either directly use, abstract or charm on the use of the transmission, the channel must be able and overall style, the performance of the theme, content and other complement each other.

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Advertising
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