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A Multimodal Discourse Analysis of Web-Page Based English Basketball Game News Recap

Author: GuoEnHua
Tutor: ZhangDeLu
School: Ocean University of China
Course: Foreign Linguistics and Applied Linguistics
Keywords: Multi- modal discourse analysis The basketball tournament Network English News Multi-modal composition analysis Metafunctions Intersemiotic complementary
CLC: H315
Type: Master's thesis
Year: 2010
Downloads: 371
Quote: 1
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Abstract

The basketball tournament Network English News is a based on a multi-modal genre of computer and network technology, a small branch of the genre of sports news. Reader (viewer) need to have a certain degree of multi-modal literacy to fully decode class news reports. Sports News discourse analysis mainly restricted to the analysis of the language of text, ignoring the other symbols resources to build in function in the overall meaning of the text. However, with the development of new information and communication technologies, more and more the overall meaning of a text by language modal and other non-verbal modes intersemiotic complementary (intersemiotic complementarity) mechanism to build together. This article aims to multi-modal characteristics of proven the basketball tournament Network English News, as well as the use of the genre in the building metafunctions typical symbolic resources and their interaction mechanism. Multimodal research in the past ten years, especially in systemic functional linguistics theory-based multi-modal discourse analysis more and more attention from scholars at home and abroad. Systemic Functional Linguistics that language has the essential attribute of social symbols, and other symbol systems also have the essential attribute of social symbols, many basic point of view of the theory of systemic functional linguistics readily available theoretical tools to study the multi-modal system. The main use of the multi-modal discourse analysis theory of systemic functional linguistics: yuan functional theory (metafunction), terraces and level theory (rank and stratification), genres (genre), language domain (register). In this study, the use of screenshots software SNAGIT collected 30 basketball tournament the Internet News English text as the genre of the corpus, the corpus is further divided into two sub-corpus, Yahoo Sports and ESPN sports, each containing 15 text, 45 pages. The analysis method used in this study is to establish the above in the the Jane Bennett Jones two-stage multi-modal analysis framework (Janet Jones'two-stage MDA framework). The first stage analysis, i.e. a multi-modal component analysis (Multimodal Content Analysis), is a quantitative analysis of typical symbol distribution characteristics to proved the genre; the second stage of analysis is a qualitative analysis, which according to the data of the first stage Select a typical text, the complementary machine production of its intersemiotic depth. The first stage of analysis is the basis of the analysis of the second stage, while the latter to effectively compensate for the deficiencies of the former. Specifically, in the first stage, we learn and reconstruct Jones multimodal component analysis framework, to make it suitable for the characteristics of the corpus of this study. The the multimodal component framework reconstructed include: image type, the location of the page, the text box type, the proportion of visual density, image, and text boxes, interactive type and function. The second phase of various symbolic resources to explore the genre through the analysis of selected typical text how to coordinate the building yuan functional significance, especially the concept of meaning and discourse meaning. According to the analysis of the two phases of the study the following conclusions: First, the image type in the basketball tournament English news pages typical meta-function distribution is the interpersonal meaning the proportion of up, followed by discourse function Finally, the concept of function. , Tables (tables) accounted for the largest proportion of the experience significance (experiential meaning), is mainly used for the game data and other information; interpersonal meaning instructions icons (icons for operational instructions) accounted for the vast majority, mainly with assist readers to participate in a web page carries its own activities; the discourse meaning more than half of the image resource with visual hyperlink button, icon, logo (visual button, icon, tick, etc. with hyperlinks to this module), mainly used to aid the reader in Internet and network within the navigation. However, the two sub-corpus reported orientation different, ESPN focused the reported hard facts or game content, experience and sense orientation; Yahoo prefer soft facts reported, reported not limited to the scope of the game content, more more than take care of the interest of the reader. Second, the distribution of the typical metafunctions text box in the basketball tournament English news pages from high to low, respectively, for the discourse meaning, experience, meaning, interpersonal meaning. Similarly, there are some differences in two sub-corpus. Body text in italics, bold colors, uppercase, underscore highlights on ESPN, the text box (the highlighted terms which are in italics, bold, color, or capitalized, underlined in running text) in all The experience of the meaning of the text box, accounted for the largest proportion of ESPN more reports of the content of the game tend to limit the theme text or reported the body. In contrast, Yahoo often reports of the content of the game will be distributed to the various text boxes. Performance the interpersonal meaning the text box few resources in the genre. In the the discourse meaning text box resources, accounted for the largest proportion in the form of hyperlinks (hyperlinks in table), which highlights the important role of the reader navigate throughout the rules and systems of meaning. Third, the language mode and visual mode state comparison display: the the discourse meaning resources are accounted for in the text box and image maximum or close to the largest proportion, reflecting the discourse function important position in the whole system of meaning of the the basketball tournament Network English News. The image in the interpersonal meaning for operation guidance, text boxes, build a small role in the human sense. Readers on the news pages by clicking the basketball tournament English hyperlinks to navigate the process of reading is an interactive way and function between the reader and the class text. Another important feature is the interactive reader game news content learned through participation in the activities of the pages carry the maximum extent. Fifth, compared with the use of a single modal, inter-operator process (intersemiosis) more than one mode text concept meaning expressed in the same room for text. Or that the process breaks between general ability with more text content. Language modes at the same time presents multiple participants (participant) (?) The limitations of the form because of its functionality (embedded columns) of the embedded bar and relatively independent reports the body of the characteristics in the simultaneous presentation of multiple participation those who have a greater advantage. Sixth, Chris and Fan Luwen (Kress van Leeuwen) correspondence between text components of the value of information (informational values) and its location in the text. Qualitative analysis to support their point of view. And further assumptions: have more visual factors in the high position of the text component is often relatively low position of ingredients. Seventh, network genre contains various sub-genres lead to its generic structure potential to become more free and flexible, more widely read channels. In addition, the role of hypertext reader role is no longer a passive recipient of the text, the text of the initiative to build. Reading is no longer simply the decoding process, but the decoding and encoding process of coexistence. In summary, this paper through the multi-modal resources to delve into the genre and their character in the build metafunctions when the occasion complementary mechanisms. It is not only rich multi-modal discourse analysis also provides a new perspective for the sports news discourse analysis.

A Multimodal Discourse Analysis of Web-Page Based English Basketball Game News Recap

Abstract

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