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The human society has entered a public crisis-prone period. The government is to build public crisis management system in public crisis management course leader; media to build public crisis management system, to carry out a public crisis management is extremely important participants. Information dissemination and communication are the vital work of public crisis management content. Thus, it is necessary to correctly handle the relationship between government and the media. Analysis based on the theory of public management, journalism and communication, crisis management, law, etc., for the effective management of public crisis, and the interest of the public, the government and the media should be established in the Public Crisis Management benign interaction between: on the one hand, the government should treat In line with the Government to carry out to good use, good control the media, the media credible, available and controllable; the other hand, the media should be self-conscious, self-discipline, while independent oversight of the government, and consciously accept the government's guidance, norms, strategies public crisis management, and the beginning and end is law, reflecting a good work ethic. Reality there are still many local governments and media in the event of public crises are not good at handling the relationship between, there are many problems: on the one hand, government departments, the media blockade, suppression of the media, or allowed the media disorderly operation, but also good at using the media; the other hand, lack of independent oversight of government, the media, self-discipline is not strong, less good fit with the help of the government. This is where thinking and understanding of the legal system, personnel quality, and many other reasons. Deal with the experience of the relationship between the government and the media of the United States, Britain and Japan in a public crisis management can give a useful reference and inspiration: the government should attach great importance to the role of the media; should establish a sound legal system; media should focus on self-discipline, pay attention to strategy; government should have the necessary means of control of the media. China to build public crisis management in government and the media benign interaction between countermeasures include: first, innovative ideas to enhance the concept. To establish a correct understanding of the role of the media, to promote people-centered concept, the Press laws. Second, as soon as possible \Third, to improve the government's press releases and news spokesman system. Fourth, the reform of government performance appraisal system. Fifth, perfect news industry codes of conduct and self-regulation. To refine the the news industry code of conduct and the media internal self-regulation. Sixth, to enhance the quality of leading cadres and media practitioners. To improve the ability of the leading cadres to deal with the media, government spokesman to cultivate a professional team, and to improve their professional ethics and professional quality of the media. Seventh, to improve the government's media regulator.
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