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In this thesis, research media relations management role inthe sustainable development of listed companies. Mediarelations management is the important content of the investorrelations management,and is the important means to achieve theinvestor relations management, Listed companies sustainabledevelopment can not be separated from the management ofinvestor relations.This thesis is Mainly by the Zhejiang listing Corporationas survey samples,research the development history,presentsituation and problems of the investor relations management andmedia relations management in the listed companies,focus on theimportance,paths and realistic meanings of the media relationsmanagement in the listed companies. By the research,the listed companies have the awareness ofthe media relations management in china,and establish a workingsystem.2269listed companies have website,1891listedcompanies have the channel of the investor relationsmanagement,the rate is83.34%； On the Media relationsmanagement，we investigate83listed companies in ZheJiangprovince,64governors of the listed companies pay attentionto media relations management,the rate is77.1%。But majoy ofthe listed companies don’t have perfect managememt system ofthe media relations management,technique is very simple,it ismust to impeove the level of management.This thesis is by the sample survey method,and by theempirical research,expound the conception,technique andimportance of the media relations manage,provides a prefectsolution to manage media relations for listed companies,it isa relatively perfect discussion on present.
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